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Female identities in TV toiletries ads: A pragmatic and multimodal analysis of implied meanings

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Female identities in TV toiletries ads: A pragmatic and multimodal analysis of implied meanings

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Saz Rubio, MMD. (2018). Female identities in TV toiletries ads: A pragmatic and multimodal analysis of implied meanings. Journal of Pragmatics. 136:54-78. https://doi.org/10.1016/j.pragma.2018.07.009

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/125133

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Title: Female identities in TV toiletries ads: A pragmatic and multimodal analysis of implied meanings
Author: Saz Rubio, María Milagros del
UPV Unit: Universitat Politècnica de València. Departamento de Lingüística Aplicada - Departament de Lingüística Aplicada
Issued date:
Subjects: TV ads , Female ideologies , Multimodality, Implicature, Auditory and visual stimuli
Copyrigths: Cerrado
Source:
Journal of Pragmatics. (issn: 0378-2166 )
DOI: 10.1016/j.pragma.2018.07.009
Publisher:
Elsevier
Publisher version: http://doi.org/10.1016/j.pragma.2018.07.009
Type: Artículo

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