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A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: Women and Men at work

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A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: Women and Men at work

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Saz Rubio, MMD. (2018). A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: Women and Men at work. Poznan Studies in Contemporary Linguistics (Online). 54(2):185-221. https://doi.org/10.1515/psicl-2018-0008

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/126429

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Title: A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: Women and Men at work
Author: Saz Rubio, María Milagros del
UPV Unit: Universitat Politècnica de València. Departamento de Lingüística Aplicada - Departament de Lingüística Aplicada
Issued date:
Abstract:
[EN] The aim of this article is to examine the meaning potential of images in the enactment or creation of gender stereotypes in a corpus of contemporary British TV commercials. The dimensions outlined in Goffman (1979) ...[+]
Subjects: Multimodal analysis , Semiotic resources , British TV ads , Gender portrayals
Copyrigths: Reserva de todos los derechos
Source:
Poznan Studies in Contemporary Linguistics (Online). (eissn: 1897-7499 )
DOI: 10.1515/psicl-2018-0008
Publisher:
Walter de Gruyter GmbH
Publisher version: http://doi.org/10.1515/psicl-2018-0008
Type: Artículo

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