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So Similar and Yet So Different: Reasons for Online Purchasing, a Comparative Research in Colombia and Mexico Using Nonparametric Association Tests

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So Similar and Yet So Different: Reasons for Online Purchasing, a Comparative Research in Colombia and Mexico Using Nonparametric Association Tests

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Rentería-García, JC.; Sabogal-Salamanca, M.; Mayett-Moreno, Y. (2019). So Similar and Yet So Different: Reasons for Online Purchasing, a Comparative Research in Colombia and Mexico Using Nonparametric Association Tests. Multidisciplinary Journal for Education, Social and Technological Sciences. 6(2):92-133. https://doi.org/10.4995/muse.2019.11048

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Title: So Similar and Yet So Different: Reasons for Online Purchasing, a Comparative Research in Colombia and Mexico Using Nonparametric Association Tests
Author:
Issued date:
Abstract:
[EN] The reasons for buying online have occupied the literature of consumer behavior on the Internet for quite some time. Different theories seek to understand the relationships between different variables of purchasing ...[+]
Subjects: Online Shopping Behavior , E-Commerce , Comparative study , Digital marketing , Nonparametric tests
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
Source:
Multidisciplinary Journal for Education, Social and Technological Sciences. (eissn: 2341-2593 )
DOI: 10.4995/muse.2019.11048
Publisher:
Universitat Politècnica de València
Publisher version: https://doi.org/10.4995/muse.2019.11048
Type: Artículo

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References

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