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Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador

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Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador

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Carvache-Franco, SM.; Segarra-Oña, M.; Carrascosa López, C. (2019). Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador. Sustainability. 11(1):1-19. https://doi.org/10.3390/su11010240

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Title: Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador
Author: Carvache-Franco, Silvano Mauricio Segarra-Oña, Marival Carrascosa López, Conrado
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
[EN] Among tourists, there is recently a growing interest in the environment and enjoying the natural world. This study analyzed the motivations and segmentation of the demand for ecotourism, using functional theory as a ...[+]
Subjects: Segmentation , Demand , Motivations , Ecotourism
Copyrigths: Reconocimiento (by)
Source:
Sustainability. (eissn: 2071-1050 )
DOI: 10.3390/su11010240
Publisher:
MDPI AG
Publisher version: https://doi.org/10.3390/su11010240
Type: Artículo

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