- -

Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Compartir/Enviar a

Citas

Estadísticas

  • Estadisticas de Uso

Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador

Mostrar el registro sencillo del ítem

Ficheros en el ítem

Thumbnail
Nombre: Carvache-Franco;S ...
Tamaño: 1.116Mb
Formato: PDF
Descripción: Versión editorial
Abrir
dc.contributor.author Carvache-Franco, Silvano Mauricio es_ES
dc.contributor.author Segarra-Oña, Marival es_ES
dc.contributor.author Carrascosa López, Conrado es_ES
dc.date.accessioned 2020-05-22T03:03:02Z
dc.date.available 2020-05-22T03:03:02Z
dc.date.issued 2019-01-05 es_ES
dc.identifier.uri http://hdl.handle.net/10251/144102
dc.description.abstract [EN] Among tourists, there is recently a growing interest in the environment and enjoying the natural world. This study analyzed the motivations and segmentation of the demand for ecotourism, using functional theory as a reference point. Empirical analysis was carried out in Santay National Recreation Area, Morro Mangrove Wildlife Refuge, and Samanes National Recreation Area. The sample included 382 surveys, obtained in situ using the simple random sampling method. Factorial analysis and non-hierarchical segmentation were performed to analyze the data. The results indicate that there are several motivational dimensions in ecotourism, including self-development, interpersonal relationships and ego-defensive function, building personal relationships, escape reward, and nature appreciation. We also identified three different segments of ecotourists based on their motivations¿nature, multiple motives, and reward and escape¿as well as the characteristics of the different segments. The present investigation will help public institutions and private companies improve their tourism offerings and develop more efficient marketing plans. es_ES
dc.language Inglés es_ES
dc.publisher MDPI AG es_ES
dc.relation.ispartof Sustainability es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Segmentation es_ES
dc.subject Demand es_ES
dc.subject Motivations es_ES
dc.subject Ecotourism es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.3390/su11010240 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Carvache-Franco, SM.; Segarra-Oña, M.; Carrascosa López, C. (2019). Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador. Sustainability. 11(1):1-19. https://doi.org/10.3390/su11010240 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.3390/su11010240 es_ES
dc.description.upvformatpinicio 1 es_ES
dc.description.upvformatpfin 19 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 11 es_ES
dc.description.issue 1 es_ES
dc.identifier.eissn 2071-1050 es_ES
dc.relation.pasarela S\374573 es_ES
dc.description.references Das, M., & Chatterjee, B. (2015). Ecotourism: A panacea or a predicament? Tourism Management Perspectives, 14, 3-16. doi:10.1016/j.tmp.2015.01.002 es_ES
dc.description.references Hultman, M., Kazeminia, A., & Ghasemi, V. (2015). Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation. Journal of Business Research, 68(9), 1854-1861. doi:10.1016/j.jbusres.2015.01.013 es_ES
dc.description.references Balmford, A., Beresford, J., Green, J., Naidoo, R., Walpole, M., & Manica, A. (2009). A Global Perspective on Trends in Nature-Based Tourism. PLoS Biology, 7(6), e1000144. doi:10.1371/journal.pbio.1000144 es_ES
dc.description.references Tao, T. C. H., & Wall, G. (2009). Tourism as a sustainable livelihood strategy. Tourism Management, 30(1), 90-98. doi:10.1016/j.tourman.2008.03.009 es_ES
dc.description.references Park, D.-B., & Yoon, Y.-S. (2009). Segmentation by motivation in rural tourism: A Korean case study. Tourism Management, 30(1), 99-108. doi:10.1016/j.tourman.2008.03.011 es_ES
dc.description.references Kim, S. S., Kim, J. H., & Ritchie, B. W. (2008). Segmenting Overseas Golf Tourists by the Concept of Specialization. Journal of Travel & Tourism Marketing, 25(2), 199-217. doi:10.1080/10548400802402958 es_ES
dc.description.references Plog, S. C. (1974). Why Destination Areas Rise and Fall in Popularity. Cornell Hotel and Restaurant Administration Quarterly, 14(4), 55-58. doi:10.1177/001088047401400409 es_ES
dc.description.references Darden, W. R., & Perreault, Jr., W. D. (1975). A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates. Journal of Consumer Research, 2(2), 93. doi:10.1086/208620 es_ES
dc.description.references Dalen, E. (1989). Research into values and consumer trends in Norway. Tourism Management, 10(3), 183-186. doi:10.1016/0261-5177(89)90067-8 es_ES
dc.description.references Gitelson, R. J., & Kerstetter, D. L. (1990). The Relationship Between Sociodemographic Variables, Benefits Sought and Subsequent Vacation Behavior: A Case Study. Journal of Travel Research, 28(3), 24-29. doi:10.1177/004728759002800304 es_ES
dc.description.references Kozak, M. (2002). Comparative analysis of tourist motivations by nationality and destinations. Tourism Management, 23(3), 221-232. doi:10.1016/s0261-5177(01)00090-5 es_ES
dc.description.references Jang, S. C., Morrison, A. M., & O’Leary, J. T. (2002). Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments. Tourism Management, 23(4), 367-378. doi:10.1016/s0261-5177(01)00096-6 es_ES
dc.description.references Kau, A. K., & Lim, P. S. (2005). Clustering of Chinese tourists to Singapore: an analysis of their motivations, values and satisfaction. International Journal of Tourism Research, 7(4-5), 231-248. doi:10.1002/jtr.537 es_ES
dc.description.references Frochot, I. (2005). A benefit segmentation of tourists in rural areas: a Scottish perspective. Tourism Management, 26(3), 335-346. doi:10.1016/j.tourman.2003.11.016 es_ES
dc.description.references Correia, A., Oom do Valle, P., & Moço, C. (2007). Modeling motivations and perceptions of Portuguese tourists. Journal of Business Research, 60(1), 76-80. doi:10.1016/j.jbusres.2005.10.013 es_ES
dc.description.references Bansal, H., & Eiselt, H. A. (2004). Exploratory research of tourist motivations and planning. Tourism Management, 25(3), 387-396. doi:10.1016/s0261-5177(03)00135-3 es_ES
dc.description.references Poria, Y., Butler, R., & Airey, D. (2004). Links between Tourists, Heritage, and Reasons for Visiting Heritage Sites. Journal of Travel Research, 43(1), 19-28. doi:10.1177/0047287504265508 es_ES
dc.description.references Weaver, D. B., & Lawton, L. J. (2002). Overnight Ecotourist Market Segmentation in the Gold Coast Hinterland of Australia. Journal of Travel Research, 40(3), 270-280. doi:10.1177/004728750204000305 es_ES
dc.description.references Marques, C., Reis, E., & Menezes, J. (2010). Profiling the segments of visitors to Portuguese protected areas. Journal of Sustainable Tourism, 18(8), 971-996. doi:10.1080/09669582.2010.497222 es_ES
dc.description.references Pike, S. (2005). Tourism destination branding complexity. Journal of Product & Brand Management, 14(4), 258-259. doi:10.1108/10610420510609267 es_ES
dc.description.references Zografos, C., & Allcroft, D. (2007). The Environmental Values of Potential Ecotourists: A Segmentation Study. Journal of Sustainable Tourism, 15(1), 44-66. doi:10.2167/jost572.0 es_ES
dc.description.references (2018). Antecedents and Consequences of Ecotourism Behavior: Independent and Interdependent Self-Construals, Ecological Belief, Willingness to Pay for Ecotourism Services and Satisfaction with Life. Sustainability, 10(3), 789. doi:10.3390/su10030789 es_ES
dc.description.references Weaver, D. B., & Lawton, L. J. (2007). Twenty years on: The state of contemporary ecotourism research. Tourism Management, 28(5), 1168-1179. doi:10.1016/j.tourman.2007.03.004 es_ES
dc.description.references KIRKBY, C. A., GIUDICE, R., DAY, B., TURNER, K., SOARES-FILHO, B. S., OLIVEIRA-RODRIGUES, H., & YU, D. W. (2011). Closing the ecotourism-conservation loop in the Peruvian Amazon. Environmental Conservation, 38(1), 6-17. doi:10.1017/s0376892911000099 es_ES
dc.description.references Luo, Y., & Deng, J. (2007). The New Environmental Paradigm and Nature-Based Tourism Motivation. Journal of Travel Research, 46(4), 392-402. doi:10.1177/0047287507308331 es_ES
dc.description.references Lee, C.-K., Lee, Y.-K., & Wicks, B. E. (2004). Segmentation of festival motivation by nationality and satisfaction. Tourism Management, 25(1), 61-70. doi:10.1016/s0261-5177(03)00060-8 es_ES
dc.description.references Smith, A. J., Tuffin, M., Taplin, R. H., Moore, S. A., & Tonge, J. (2014). Visitor segmentation for a park system using research and managerial judgement. Journal of Ecotourism, 13(2-3), 93-109. doi:10.1080/14724049.2014.963112 es_ES
dc.description.references Neuts, B., Romão, J., Nijkamp, P., & Shikida, A. (2016). Market segmentation and their potential economic impacts in an ecotourism destination. Tourism Economics, 22(4), 793-808. doi:10.1177/1354816616654252 es_ES
dc.description.references Fang Meng, Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14(1), 41-56. doi:10.1177/1356766707084218 es_ES
dc.description.references Yolal, M., Rus, R. V., Cosma, S., & Gursoy, D. (2015). A Pilot Study on Spectators’ Motivations and Their Socio-Economic Perceptions of a Film Festival. Journal of Convention & Event Tourism, 16(3), 253-271. doi:10.1080/15470148.2015.1043610 es_ES
dc.description.references Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408-424. doi:10.1016/0160-7383(79)90004-5 es_ES
dc.description.references Kim, S.-S., Crompton, J. L., & Botha, C. (2000). Responding to competition: a strategy for Sun/Lost City, South Africa. Tourism Management, 21(1), 33-41. doi:10.1016/s0261-5177(99)00094-1 es_ES
dc.description.references Holden, A., & Sparrowhawk, J. (2002). Understanding the motivations of ecotourists: the case of trekkers in Annapurna, Nepal. International Journal of Tourism Research, 4(6), 435-446. doi:10.1002/jtr.402 es_ES
dc.description.references Pearce, P. L., & Lee, U.-I. (2005). Developing the Travel Career Approach to Tourist Motivation. Journal of Travel Research, 43(3), 226-237. doi:10.1177/0047287504272020 es_ES
dc.description.references Lee, S., Lee, S., & Lee, G. (2013). Ecotourists’ Motivation and Revisit Intention: A Case Study of Restored Ecological Parks in South Korea. Asia Pacific Journal of Tourism Research, 19(11), 1327-1344. doi:10.1080/10941665.2013.852117 es_ES
dc.description.references Ma, A. T. H., Chow, A. S. Y., Cheung, L. T. O., & Liu, S. (2018). Self-determined travel motivation and environmentally responsible behaviour of Chinese visitors to national forest protected areas in South China. Global Ecology and Conservation, 16, e00480. doi:10.1016/j.gecco.2018.e00480 es_ES
dc.description.references Ma, A., Chow, A., Cheung, L., Lee, K., & Liu, S. (2018). Impacts of Tourists’ Sociodemographic Characteristics on the Travel Motivation and Satisfaction: The Case of Protected Areas in South China. Sustainability, 10(10), 3388. doi:10.3390/su10103388 es_ES
dc.description.references Chow, A. S. Y., Cheng, I. N. Y., & Cheung, L. T. O. (2017). Self-determined travel motivations and ecologically responsible attitudes of nature-based visitors to the Ramsar wetland in South China. Annals of Leisure Research, 22(1), 42-61. doi:10.1080/11745398.2017.1359791 es_ES
dc.description.references Lu, A. C. C., Gursoy, D., & Del Chiappa, G. (2014). The Influence of Materialism on Ecotourism Attitudes and Behaviors. Journal of Travel Research, 55(2), 176-189. doi:10.1177/0047287514541005 es_ES
dc.description.references Nickerson, N. P., Jorgenson, J., & Boley, B. B. (2016). Are sustainable tourists a higher spending market? Tourism Management, 54, 170-177. doi:10.1016/j.tourman.2015.11.009 es_ES
dc.description.references Katz, D. (1960). The Functional Approach to the Study of Attitudes. Public Opinion Quarterly, 24(2, Special Issue: Attitude Change), 163. doi:10.1086/266945 es_ES
dc.description.references Houle, B. J., Sagarin, B. J., & Kaplan, M. F. (2005). A Functional Approach to Volunteerism: Do Volunteer Motives Predict Task Preference? Basic and Applied Social Psychology, 27(4), 337-344. doi:10.1207/s15324834basp2704_6 es_ES
dc.description.references Fodness, D. (1994). Measuring tourist motivation. Annals of Tourism Research, 21(3), 555-581. doi:10.1016/0160-7383(94)90120-1 es_ES
dc.description.references Dolnicar, S. (2002). A Review of Data-Driven Market Segmentation in Tourism. Journal of Travel & Tourism Marketing, 12(1), 1-22. doi:10.1300/j073v12n01_01 es_ES
dc.description.references Ho, G. T. S., Ip, W. H., Lee, C. K. M., & Mou, W. L. (2012). Customer grouping for better resources allocation using GA based clustering technique. Expert Systems with Applications, 39(2), 1979-1987. doi:10.1016/j.eswa.2011.08.045 es_ES
dc.description.references Bieger, T., & Laesser, C. (2002). Market Segmentation by Motivation: The Case of Switzerland. Journal of Travel Research, 41(1), 68-76. doi:10.1177/004728750204100110 es_ES
dc.description.references Ryan, C., & Glendon, I. (1998). Application of leisure motivation scale to tourism. Annals of Tourism Research, 25(1), 169-184. doi:10.1016/s0160-7383(97)00066-2 es_ES
dc.description.references Beane, T. P., & Ennis, D. M. (1987). Market Segmentation: A Review. European Journal of Marketing, 21(5), 20-42. doi:10.1108/eum0000000004695 es_ES
dc.description.references Carvache-Franco, M., Carvache-Franco, O., Carvache-Franco, W., Orden-Mejía, M., & Macas-López, C. (2018). Segmentation of coastal marine demand from a National Recreational Area: Villamil Beach, Ecuador. Geographica Pannonica, 22(4), 276-284. doi:10.5937/gp22-18410 es_ES
dc.description.references Juric, B., Cornwell, T. B., & Mather, D. (2002). Exploring the Usefulness of an Ecotourism Interest Scale. Journal of Travel Research, 40(3), 259-269. doi:10.1177/0047287502040003004 es_ES
dc.description.references Kwan, P., Eagles, P. F. J., & Gebhardt, A. (2008). A Comparison of Ecolodge Patrons’ Characteristics and Motivations Based on Price Levels: A Case Study of Belize. Journal of Sustainable Tourism, 16(6), 698-718. doi:10.1080/09669580802397129 es_ES
dc.description.references Cordente-Rodriguez, M., Mondejar-Jimenez, J.-A., & Villanueva-Alvaro, J.-J. (2014). SUSTAINABILITY OF NATURE: THE POWER OF THE TYPE OF VISITORS. Environmental Engineering and Management Journal, 13(10), 2437-2447. doi:10.30638/eemj.2014.273 es_ES
dc.description.references Sheena, B., Mariapan, M., & Aziz, A. (2014). Characteristics of Malaysian ecotourist segments in Kinabalu Park, Sabah. Tourism Geographies, 17(1), 1-18. doi:10.1080/14616688.2013.865069 es_ES
dc.description.references Gu, X., Lewis, B. J., Niu, L., Yu, D., Zhou, L., Zhou, W., … Dai, L. (2018). Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China. Journal of Mountain Science, 15(8), 1711-1727. doi:10.1007/s11629-017-4708-1 es_ES
dc.description.references Jeong, Y., Zielinski, S., Chang, J., & Kim, S. (2018). Comparing Motivation-Based and Motivation-Attitude-Based Segmentation of Tourists Visiting Sensitive Destinations. Sustainability, 10(10), 3615. doi:10.3390/su10103615 es_ES
dc.description.references Ministry of the Environment of Ecuadorhttp://areasprotegidas.ambiente.gob.ec/es/noticias/mae-present%C3%B3-el-portal-web-de-%C3%A1reas-protegidas es_ES
dc.description.references Galley, G., & Clifton, J. (2004). The Motivational and Demographic Characteristics of Research Ecotourists: Operation Wallacea Volunteers in Southeast Sulawesi, Indonesia. Journal of Ecotourism, 3(1), 69-82. doi:10.1080/14724040408668150 es_ES
dc.description.references Lau, A. L. S., & McKercher, B. (2004). Exploration Versus Acquisition: A Comparison of First-Time and Repeat Visitors. Journal of Travel Research, 42(3), 279-285. doi:10.1177/0047287503257502 es_ES
dc.description.references McGehee, N. G., & Kim, K. (2004). Motivation for Agri-Tourism Entrepreneurship. Journal of Travel Research, 43(2), 161-170. doi:10.1177/0047287504268245 es_ES
dc.description.references Jang, S. (Shawn), & Wu, C.-M. E. (2006). Seniors’ travel motivation and the influential factors: An examination of Taiwanese seniors. Tourism Management, 27(2), 306-316. doi:10.1016/j.tourman.2004.11.006 es_ES
dc.description.references Formica, S., & Uysal, M. (1998). Market Segmentation of an International Cultural-Historical Event in Italy. Journal of Travel Research, 36(4), 16-24. doi:10.1177/004728759803600402 es_ES
dc.description.references Kastenholz, E., Davis, D., & Paul, G. (1999). Segmenting Tourism in Rural Areas: The Case of North and Central Portugal. Journal of Travel Research, 37(4), 353-363. doi:10.1177/004728759903700405 es_ES
dc.description.references Johns, N., & Gyimóthy, S. (2002). Market Segmentation and the Prediction of Tourist Behavior: The Case of Bornholm, Denmark. Journal of Travel Research, 40(3), 316-327. doi:10.1177/0047287502040003009 es_ES
dc.description.references Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39(1), 31-36. doi:10.1007/bf02291575 es_ES
dc.description.references Calantone, R. J., & Johar, J. S. (1984). Seasonal Segmentation of the Tourism Market Using a Benefit Segmentation Framework. Journal of Travel Research, 23(2), 14-24. doi:10.1177/004728758402300203 es_ES
dc.description.references Dann, G. M. S. (1981). Tourist motivation an appraisal. Annals of Tourism Research, 8(2), 187-219. doi:10.1016/0160-7383(81)90082-7 es_ES
dc.description.references Etzel, M. J., & Woodside, A. G. (1982). Segmenting Vacation Markets: The Case of the Distant and Near-Home Travelers. Journal of Travel Research, 20(4), 10-14. doi:10.1177/004728758202000403 es_ES
dc.description.references Woodside, A. G., & Jacobs, L. W. (1985). Ste p Two in Benefit Segmentation: Learning the Benefits Realized by Major Travel Markets. Journal of Travel Research, 24(1), 7-13. doi:10.1177/004728758502400102 es_ES
dc.description.references Lounsbury, J. W., & Hoopes, L. L. (1985). An Investigation of Factors Associated with Vacation Satisfaction. Journal of Leisure Research, 17(1), 1-13. doi:10.1080/00222216.1985.11969610 es_ES
dc.description.references Wurzinger, S., & Johansson, M. (2006). Environmental Concern and Knowledge of Ecotourism among Three Groups of Swedish Tourists. Journal of Travel Research, 45(2), 217-226. doi:10.1177/0047287506291602 es_ES
dc.description.references Hvenegaard, G. T. (2002). Using Tourist Typologies for Ecotourism Research. Journal of Ecotourism, 1(1), 7-18. doi:10.1080/14724040208668109 es_ES
dc.description.references Galloway, G. (2002). Psychographic segmentation of park visitor markets: evidence for the utility of sensation seeking. Tourism Management, 23(6), 581-596. doi:10.1016/s0261-5177(02)00025-0 es_ES
dc.description.references Beh, A., & Bruyere, B. L. (2007). Segmentation by visitor motivation in three Kenyan national reserves. Tourism Management, 28(6), 1464-1471. doi:10.1016/j.tourman.2007.01.010 es_ES
dc.subject.ods 08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos es_ES


Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem