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Business strategy for Spanish wine producers to penetrate in the Chinese market. A marketing mix approach

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Business strategy for Spanish wine producers to penetrate in the Chinese market. A marketing mix approach

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Song, Y. (2009). Business strategy for Spanish wine producers to penetrate in the Chinese market. A marketing mix approach. http://hdl.handle.net/10251/14540

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Title: Business strategy for Spanish wine producers to penetrate in the Chinese market. A marketing mix approach
Author:
Director(s): Aleixandre Benavent, José Luís
UPV Unit: Universitat Politècnica de València. Servicio de Alumnado - Servei d'Alumnat
Read date / Event date:
2009-07
Issued date:
Abstract:
The objective of this study is to identify the Chinese wine market and its recent trend. The final aim is to provide an applicable protocol for Spanish wine producers to land on the virgin Chinese wine market. However, ...[+]
Subjects: Wine , Spanish wine , Export and import , China
Copyrigths: Cerrado
degree: Máster Universitario en Viticultura, Enología y Gestión de la Empresa Vitivinícola-Màster Universitari en Viticultura, Enologia i Gestió de l'Empresa Vitivinícola
Type: Tesis de máster

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