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Business strategy for Spanish wine producers to penetrate in the Chinese market. A marketing mix approach

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Business strategy for Spanish wine producers to penetrate in the Chinese market. A marketing mix approach

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dc.contributor.advisor Aleixandre Benavent, José Luís es_ES
dc.contributor.author Song, Yang es_ES
dc.date.accessioned 2012-01-25T12:27:18Z
dc.date.available 2012-01-25T12:27:18Z
dc.date.created 2009-07
dc.date.issued 2012-01-25
dc.identifier.uri http://hdl.handle.net/10251/14540
dc.description.abstract The objective of this study is to identify the Chinese wine market and its recent trend. The final aim is to provide an applicable protocol for Spanish wine producers to land on the virgin Chinese wine market. However, before the products go to China, several questions need to be answered: Why Chinese wine market is so attractive? What are the reasons that Spanish wine needs to go to China? es_ES
dc.format.extent 72 es_ES
dc.language Inglés es_ES
dc.publisher Universitat Politècnica de València es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Wine es_ES
dc.subject Spanish wine es_ES
dc.subject Export and import es_ES
dc.subject China es_ES
dc.subject.classification TECNOLOGIA DE ALIMENTOS es_ES
dc.subject.other Máster Universitario en Viticultura, Enología y Gestión de la Empresa Vitivinícola-Màster Universitari en Viticultura, Enologia i Gestió de l'Empresa Vitivinícola es_ES
dc.title Business strategy for Spanish wine producers to penetrate in the Chinese market. A marketing mix approach es_ES
dc.type Tesis de máster es_ES
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Servicio de Alumnado - Servei d'Alumnat es_ES
dc.description.bibliographicCitation Song, Y. (2009). Business strategy for Spanish wine producers to penetrate in the Chinese market. A marketing mix approach. Universitat Politècnica de València. http://hdl.handle.net/10251/14540 es_ES
dc.description.accrualMethod Archivo delegado es_ES


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