Projects with added value to increase competitiveness and student satisfaction.Case study: The renewal of the BA in Advertising and Public Relations. University of Girona

Abstract

[EN] This communication is aimed at describing the measures implemented in the new BA of Advertising and Public Relations at the moment of redefining its curricular design to make it more appealing and according to the needs of the era of the Internet.According to Universities’ guidelines there was a need to reformulate the academic curriculum. This need for change was used as an opportunity for boosting the internationalization of the studies, increasing the approach between students and professional profiles through the implementation of compulsory internships and eventually, among others, providing the BA program with added value activities which encompass master classes, circles of conferences given by top professionals, as well as specialized workshops about technologies of the Information.Keywords re-curriculum design, involving professional companies, developing optional activites, networks development, enhancing internationalisation.