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Characterisation of fresh fruit consumption in Spain based on food-related lifestyle

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Characterisation of fresh fruit consumption in Spain based on food-related lifestyle

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dc.contributor.author MONTERO DE VICENTE, LUIS es_ES
dc.contributor.author Roig-Merino, Bernat es_ES
dc.contributor.author Buitrago Vera, Juan Manuel es_ES
dc.contributor.author Sigalat-Signes, Enrique es_ES
dc.date.accessioned 2020-11-05T04:33:47Z
dc.date.available 2020-11-05T04:33:47Z
dc.date.issued 2019-11-21 es_ES
dc.identifier.issn 0007-070X es_ES
dc.identifier.uri http://hdl.handle.net/10251/154116
dc.description.abstract [EN] Purpose - The purpose of this paper is to describe fresh fruit consumers in Spain according to their food-related lifestyle (FRL). Design/methodology/approach - A random stratified sample of 500 people, representative of the persons responsible for household food purchasing and resident in Spain, was interviewed in 2017 using a revised and adapted version of the FRL instrument (Grunert et al., 1993). Questions about fruit purchasing criteria, consumption habits and demographics were also included. Factor and cluster analysis (Ward method) yielded four segments. Findings - The segments identified are: "Total indifference (TI)", small segment with disinterest in extra-domestic and social consumption, nutrition and innovation; "Little time to cook, concerned about nutrition and extra-domestic consumption (LICNE)", the largest consumers of fresh fruit who show interest in nutrition and health, but no interest in the price of products, convenience foods or liking cooking; "Cooks and preference for natural products (COOKNAT)", the largest segment, with a medium-high consumption of fresh fruits, who are related to cooking at home, natural products and a concern for the price-quality ratio; and "Unconcerned (UNC)" presents the lowest fresh fruit consumption and shows the lowest interest in natural products and some indifference to the other criteria. Originality/value - The information obtained in this study gives interesting new insights for the marketing strategies of the fresh fruit suppliers to Spain and the Food and Public Health Administrations. es_ES
dc.description.sponsorship The authors thank the Consum Business Chair of the Universitat Politecnica de Valencia for its support in this research. es_ES
dc.language Inglés es_ES
dc.publisher Emerald es_ES
dc.relation.ispartof British Food Journal es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Spain es_ES
dc.subject Market segmentation es_ES
dc.subject Fruit, Lifestyles es_ES
dc.subject Personal values es_ES
dc.subject Food es_ES
dc.subject.classification ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA es_ES
dc.subject.classification COMERCIALIZACION E INVESTIGACION DE MERCADOS es_ES
dc.title Characterisation of fresh fruit consumption in Spain based on food-related lifestyle es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1108/BFJ-04-2019-0253 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials es_ES
dc.description.bibliographicCitation Montero De Vicente, L.; Roig-Merino, B.; Buitrago Vera, JM.; Sigalat-Signes, E. (2019). Characterisation of fresh fruit consumption in Spain based on food-related lifestyle. British Food Journal. 121(12):3307-3320. https://doi.org/10.1108/BFJ-04-2019-0253 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.1108/BFJ-04-2019-0253 es_ES
dc.description.upvformatpinicio 3307 es_ES
dc.description.upvformatpfin 3320 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 121 es_ES
dc.description.issue 12 es_ES
dc.relation.pasarela S\393624 es_ES
dc.contributor.funder Universitat Politècnica de València es_ES
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