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Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach

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Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach

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Dash, SK. (2021). Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach. International Journal of Production Management and Engineering. 9(1):57-64. https://doi.org/10.4995/ijpme.2021.13683

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Título: Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach
Autor: Dash, S. K.
Fecha difusión:
Resumen:
[EN] The packaging industry in India is predicted to grow at 18% annually. In recent years Packaging becomes a potential marketing tool. The marketer should design the packaging of high quality from customer perspective. ...[+]
Palabras clave: Attributes , Classification , Kano Model , Packaging , Satisfaction
Derechos de uso: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
Fuente:
International Journal of Production Management and Engineering. (eissn: 2340-4876 )
DOI: 10.4995/ijpme.2021.13683
Editorial:
Universitat Politècnica de València
Versión del editor: https://doi.org/10.4995/ijpme.2021.13683
Tipo: Artículo

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