- -

Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach

RiuNet: Institutional repository of the Polithecnic University of Valencia

Share/Send to

Cited by

Statistics

Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach

Show full item record

Dash, SK. (2021). Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach. International Journal of Production Management and Engineering. 9(1):57-64. https://doi.org/10.4995/ijpme.2021.13683

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/161648

Files in this item

Item Metadata

Title: Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach
Author: Dash, S. K.
Issued date:
Abstract:
[EN] The packaging industry in India is predicted to grow at 18% annually. In recent years Packaging becomes a potential marketing tool. The marketer should design the packaging of high quality from customer perspective. ...[+]
Subjects: Attributes , Classification , Kano Model , Packaging , Satisfaction
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
Source:
International Journal of Production Management and Engineering. (eissn: 2340-4876 )
DOI: 10.4995/ijpme.2021.13683
Publisher:
Universitat Politècnica de València
Publisher version: https://doi.org/10.4995/ijpme.2021.13683
Type: Artículo

This item appears in the following Collection(s)

Show full item record