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Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach

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Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach

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dc.contributor.author Dash, S. K. es_ES
dc.date.accessioned 2021-02-17T10:54:01Z
dc.date.available 2021-02-17T10:54:01Z
dc.date.issued 2021-01-29
dc.identifier.uri http://hdl.handle.net/10251/161648
dc.description.abstract [EN] The packaging industry in India is predicted to grow at 18% annually. In recent years Packaging becomes a potential marketing tool. The marketer should design the packaging of high quality from customer perspective.  As the research in the area of packaging is very few, study of quality attributes of Packaging is the need of the hour and inevitable. An empirical research was conducted by applying Kano Model. The researcher is interested to find out the perception of the customers on 22 quality attributes of packaging. 500 respondents which were selected randomly were asked about their experience of packing on everyday commodities through a well-structured questionnaire.  The classification of attribute as must-be quality, one-dimensional quality, attractive quality, indifferent quality and reverse quality was done by three methods. Marketer should make a note of it and prioritise the attributes for customer satisfaction. es_ES
dc.language Inglés es_ES
dc.publisher Universitat Politècnica de València es_ES
dc.relation.ispartof International Journal of Production Management and Engineering es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject Attributes es_ES
dc.subject Classification es_ES
dc.subject Kano Model es_ES
dc.subject Packaging es_ES
dc.subject Satisfaction es_ES
dc.title Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.4995/ijpme.2021.13683
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Dash, SK. (2021). Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach. International Journal of Production Management and Engineering. 9(1):57-64. https://doi.org/10.4995/ijpme.2021.13683 es_ES
dc.description.accrualMethod OJS es_ES
dc.relation.publisherversion https://doi.org/10.4995/ijpme.2021.13683 es_ES
dc.description.upvformatpinicio 57 es_ES
dc.description.upvformatpfin 64 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 9 es_ES
dc.description.issue 1 es_ES
dc.identifier.eissn 2340-4876
dc.relation.pasarela OJS\13683 es_ES
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