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Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing

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Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing

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Albors Garrigós, J. (2020). Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing. Journal of Retailing and Consumer Services. 55:1-10. https://doi.org/10.1016/j.jretconser.2020.102077

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Title: Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing
Author: Albors Garrigós, José
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Embargo end date: 2023-02-28
Abstract:
[EN] This article aims to analyze innovation barriers and drivers in the retail sector and report on a successful product innovation case study of a leading grocery retailing firm in Spain. The firm, Mercadona, successfully ...[+]
Subjects: Coinnovation , Retail innovation , Barriers facilitators
Copyrigths: Embargado
Source:
Journal of Retailing and Consumer Services. (issn: 0969-6989 )
DOI: 10.1016/j.jretconser.2020.102077
Publisher:
Elsevier
Publisher version: https://doi.org/10.1016/j.jretconser.2020.102077
Type: Artículo

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