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Integrating Customers and Suppliers in Retail Co-innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new products

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Integrating Customers and Suppliers in Retail Co-innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new products

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dc.contributor.author Albors Garrigós, José es_ES
dc.contributor.author de-Miguel-Molina, María es_ES
dc.date.accessioned 2021-03-12T04:31:21Z
dc.date.available 2021-03-12T04:31:21Z
dc.date.issued 2020-05-03 es_ES
dc.identifier.issn 0895-6308 es_ES
dc.identifier.uri http://hdl.handle.net/10251/163759
dc.description.abstract [EN] The retail grocery sector is not a leader in new product development due to inherent innovation risks and retailers' complex relationships with suppliers. Product co-innovation is an effective way to overcome innovation barriers and is feasible when retailers collaborate with customers and suppliers. We present a case study of Mercadona, a leading retailer in Spain that introduces new products developed using a novel co-innovation approach where customers and suppliers collaborate in innovation hubs from the start of the ideation phase. Other companies can learn from Mercadona's innovation journey over the last 20 years. es_ES
dc.language Inglés es_ES
dc.publisher The Industrial Research Institute es_ES
dc.relation.ispartof Research-Technology Management es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Co-innovation es_ES
dc.subject Customer focus es_ES
dc.subject Retailing es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Integrating Customers and Suppliers in Retail Co-innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new products es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1080/08956308.2020.1733887 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Albors Garrigós, J.; De-Miguel-Molina, M. (2020). Integrating Customers and Suppliers in Retail Co-innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new products. Research-Technology Management. 63(3):33-41. https://doi.org/10.1080/08956308.2020.1733887 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.1080/08956308.2020.1733887 es_ES
dc.description.upvformatpinicio 33 es_ES
dc.description.upvformatpfin 41 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 63 es_ES
dc.description.issue 3 es_ES
dc.relation.pasarela S\408587 es_ES
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dc.subject.ods 08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos es_ES


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