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Comparing chains versus independent hotels based on international sales: an exploratory study

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Comparing chains versus independent hotels based on international sales: an exploratory study

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Ribaudo, G.; Moccia, S.; Orero-Blat, M.; Palacios-Marqués, D. (2020). Comparing chains versus independent hotels based on international sales: an exploratory study. Economic Research-Ekonomska Istra ivanja. 33(1):2286-2304. https://doi.org/10.1080/1331677X.2019.1710719

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Metadatos del ítem

Título: Comparing chains versus independent hotels based on international sales: an exploratory study
Autor: Ribaudo, Giorgio Moccia, Salvatore Orero-Blat, Maria Palacios-Marqués, Daniel
Entidad UPV: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Fecha difusión:
Resumen:
[EN] The globalization of tourism has recently increased the importance of foreign demand for most European destinations. Hotel chains have been long investigated from several perspectives. However, no research has verified ...[+]
Palabras clave: Hotel chains , International demand , Sales performance , Brand strategy
Derechos de uso: Reconocimiento - No comercial (by-nc)
Fuente:
Economic Research-Ekonomska Istra ivanja. (issn: 1331-677X )
DOI: 10.1080/1331677X.2019.1710719
Editorial:
Taylor & Francis
Versión del editor: https://doi.org/10.1080/1331677X.2019.1710719
Tipo: Artículo

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