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Comparing chains versus independent hotels based on international sales: an exploratory study

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Comparing chains versus independent hotels based on international sales: an exploratory study

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dc.contributor.author Ribaudo, Giorgio es_ES
dc.contributor.author Moccia, Salvatore es_ES
dc.contributor.author Orero-Blat, Maria es_ES
dc.contributor.author Palacios-Marqués, Daniel es_ES
dc.date.accessioned 2021-04-28T03:32:35Z
dc.date.available 2021-04-28T03:32:35Z
dc.date.issued 2020 es_ES
dc.identifier.issn 1331-677X es_ES
dc.identifier.uri http://hdl.handle.net/10251/165732
dc.description.abstract [EN] The globalization of tourism has recently increased the importance of foreign demand for most European destinations. Hotel chains have been long investigated from several perspectives. However, no research has verified the alleged ability of chains to attract foreign demand, while this information is highly sought after by hotel investors and owners when evaluating affiliation opportunities. The present study covers Italy. It is based on a survey of 148 branded hotels for 21 destinations and 22 brands. Adopting a new metric to compare the ability of hotels to sell abroad (Foreign market Per Available Room; FmPAR), it has been found that chain-affiliated hotels perform better than independent hotels in attracting foreign demand. This is particularly true for international chains compared to domestic ones. On the other hand, the effect is stronger in three-star hotels than in four and five-star ones, in destinations where chain penetration is low. es_ES
dc.language Inglés es_ES
dc.publisher Taylor & Francis es_ES
dc.relation.ispartof Economic Research-Ekonomska Istra ivanja es_ES
dc.rights Reconocimiento - No comercial (by-nc) es_ES
dc.subject Hotel chains es_ES
dc.subject International demand es_ES
dc.subject Sales performance es_ES
dc.subject Brand strategy es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Comparing chains versus independent hotels based on international sales: an exploratory study es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1080/1331677X.2019.1710719 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Ribaudo, G.; Moccia, S.; Orero-Blat, M.; Palacios-Marqués, D. (2020). Comparing chains versus independent hotels based on international sales: an exploratory study. Economic Research-Ekonomska Istra ivanja. 33(1):2286-2304. https://doi.org/10.1080/1331677X.2019.1710719 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.1080/1331677X.2019.1710719 es_ES
dc.description.upvformatpinicio 2286 es_ES
dc.description.upvformatpfin 2304 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 33 es_ES
dc.description.issue 1 es_ES
dc.relation.pasarela S\412155 es_ES
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