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Modelling it brand values supplied by consultancy service companies: empirical evidence for differences

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Modelling it brand values supplied by consultancy service companies: empirical evidence for differences

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dc.contributor.author Alcaide González, María Ángeles es_ES
dc.contributor.author Guadalajara Olmeda, María Natividad es_ES
dc.contributor.author De la Poza, Elena es_ES
dc.date.accessioned 2021-05-21T03:31:40Z
dc.date.available 2021-05-21T03:31:40Z
dc.date.issued 2021 es_ES
dc.identifier.uri http://hdl.handle.net/10251/166579
dc.description.abstract [EN] Brands are the most precious intangible companies' assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was to model brand values that the world's main valuation consultants publish. The obtained results indicate that 80% of the value of these brands is accounted for by both the net results of the companies that own brands and their value on the Stock Exchange. These results allow brand values to be estimated using quantitative and objective information by simple methods, unlike those used by valuation consultants. Moreover, one temporal analysis and another for different industries confer these outcomes consistency. es_ES
dc.language Inglés es_ES
dc.publisher Vilnius Gediminas Technical University es_ES
dc.relation.ispartof Technological and Economic Development of Economy (Online) es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Brand rankings es_ES
dc.subject Brand strength es_ES
dc.subject Brand value es_ES
dc.subject Intangible asset es_ES
dc.subject Net results es_ES
dc.subject Stock exchange es_ES
dc.subject Technology sector es_ES
dc.subject.classification ECONOMIA APLICADA es_ES
dc.subject.classification ECONOMIA FINANCIERA Y CONTABILIDAD es_ES
dc.subject.classification ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA es_ES
dc.title Modelling it brand values supplied by consultancy service companies: empirical evidence for differences es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.3846/tede.2020.13755 es_ES
dc.relation.projectID info:eu-repo/grantAgreement/EIT Climate-KIC//APRS0008_2017-2.1.1-652_P066-09/ es_ES
dc.relation.projectID info:eu-repo/grantAgreement/EIT Climate-KIC//AREC0017_2017-1.6/
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials es_ES
dc.description.bibliographicCitation Alcaide González, MÁ.; Guadalajara Olmeda, MN.; De La Poza, E. (2021). Modelling it brand values supplied by consultancy service companies: empirical evidence for differences. Technological and Economic Development of Economy (Online). 27(1):120-148. https://doi.org/10.3846/tede.2020.13755 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.3846/tede.2020.13755 es_ES
dc.description.upvformatpinicio 120 es_ES
dc.description.upvformatpfin 148 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 27 es_ES
dc.description.issue 1 es_ES
dc.identifier.eissn 2029-4921 es_ES
dc.relation.pasarela S\424259 es_ES
dc.contributor.funder EIT Climate-KIC
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