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Universidades en Google: hacia un modelo de análisis multinivel del posicionamiento web académico

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Universidades en Google: hacia un modelo de análisis multinivel del posicionamiento web académico

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Gonzalez-Llinares, J.; Font-Julian, CI.; Orduña-Malea, E. (2020). Universidades en Google: hacia un modelo de análisis multinivel del posicionamiento web académico. Revista española de Documentación Científica. 43(2):1-18. https://doi.org/10.3989/redc.2020.2.1691

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Título: Universidades en Google: hacia un modelo de análisis multinivel del posicionamiento web académico
Autor: Gonzalez-Llinares, Javier Font-Julian, Cristina I. Orduña-Malea, Enrique
Entidad UPV: Universitat Politècnica de València. Departamento de Comunicación Audiovisual, Documentación e Historia del Arte - Departament de Comunicació Audiovisual, Documentació i Història de l'Art
Universitat Politècnica de València. Instituto de Diseño para la Fabricación y Producción Automatizada - Institut de Disseny per a la Fabricació i Producció Automatitzada
Fecha difusión:
Resumen:
[EN] We propose a model of analysis of the web positioning of universities based on a vocabulary of keywords categorized according to the different university mission; it is applied to a university (Universitat Politècnica ...[+]


[ES] Se propone un modelo de análisis del posicionamiento web de universidades basado en un vocabulario de palabras clave categorizadas según las distintas misiones universitarias, que se aplica a una universidad (Universitat ...[+]
Palabras clave: Motores de búsqueda , Optimización en motores de búsqueda , SEO , SEO académico , Cibermetría , Universidades , Visibilidad web , Posicionamiento web , Google , Modelo de evaluación , Search Engines , Search engine optimization , Academic SEO , Webometrics , Universities , Web visibility , Web positioning , Evaluation model
Derechos de uso: Reconocimiento (by)
Fuente:
Revista española de Documentación Científica. (issn: 0210-0614 )
DOI: 10.3989/redc.2020.2.1691
Editorial:
Departmento de Publicaciones del CSIC
Versión del editor: https://doi.org/10.3989/redc.2020.2.1691
Tipo: Artículo

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