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Internationalization of digital marketing in China from Spain using social media

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Internationalization of digital marketing in China from Spain using social media

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Wang, H. (2021). Internationalization of digital marketing in China from Spain using social media. Universitat Politècnica de València. http://hdl.handle.net/10251/174547

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Title: Internationalization of digital marketing in China from Spain using social media
Secondary Title: Internacionalización del marketing digital en China desde España a través de redes sociales
Author: Wang, Huayi
Director(s): Serrano Cobos, Jorge Ignacio Calduch Losa, Maria de los Angeles
Read date / Event date:
2021-09-27
Issued date:
Abstract:
[EN] China's imported wine market has huge potential and is expected to become the second most valuable wine market in the world by 2020, according to a joint report by Vinexpo and the International Wine and Spirits Research ...[+]


[ES] El mercado de vino importado de China tiene un enorme potencial y se espera que se convierta en el segundo mercado de vino más valioso del mundo en 2020, según un informe conjunto de Vinexpo y el Instituto Internacional ...[+]
Subjects: Weibo , WeChat , Douyin , XiaohongShu , Chinese consumers , Chinese social media , Wine marketing , China , Spanish wine , Marketing digital , Vino , Sector vinícola , Mercado del vino , España , Social media marketing , Vino español , Consumidores chinos , Social media china
Copyrigths: Cerrado
Publisher:
Universitat Politècnica de València
degree: Máster Universitario en Social Media y Comunicación Corporativa-Màster Universitari en Mitjans Socials i Comunicació Corporativa
Type: Tesis de máster

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