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Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018

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Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018

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dc.contributor.author Lamirán-Palomares, José María es_ES
dc.contributor.author Baviera, Tomás es_ES
dc.contributor.author Baviera-Puig, Amparo es_ES
dc.date.accessioned 2021-11-05T14:11:36Z
dc.date.available 2021-11-05T14:11:36Z
dc.date.issued 2020-10 es_ES
dc.identifier.uri http://hdl.handle.net/10251/176468
dc.description.abstract [EN] Social media has driven a sea change in the way users view and participate in sporting events through the media. In the digital medium, identifying the profiles with the greatest influential capacity is a key issue. Using the analytical hierarchy process (AHP), the aim of our research was to identify the most influential Twitter accounts in a major sporting event: The Track Cycling World Cups. The competitions from the years 2016 and 2018 were analysed, downloading all the tweets that included the official hashtag of each event and drawing up the graph of mentions and retweets. After reviewing the literature, activity, authority and popularity were defined as dimensions to assess influence, and two subcriteria were chosen as measures for each of them. Activity was measured by number of tweets and outdegree, authority by retweets and PageRank, and popularity by number of followers and indegree. By consulting experts following the AHP approach, various weights were assigned to these measures, resulting in authority as the most influential. With this weighting, the accounts with the greatest influence on Twitter turned out to be those related to organisation of the event and those of the athletes taking part. es_ES
dc.language Inglés es_ES
dc.publisher MDPI AG es_ES
dc.relation.ispartof Social Sciences es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Influence es_ES
dc.subject Influencers es_ES
dc.subject Twitter es_ES
dc.subject Social network analysis (SNA) es_ES
dc.subject Analytical hierarchy process (AHP) es_ES
dc.subject.classification ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA es_ES
dc.subject.classification COMERCIALIZACION E INVESTIGACION DE MERCADOS es_ES
dc.title Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018 es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.3390/socsci9100169 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials es_ES
dc.description.bibliographicCitation Lamirán-Palomares, JM.; Baviera, T.; Baviera-Puig, A. (2020). Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018. Social Sciences. 9(10):1-23. https://doi.org/10.3390/socsci9100169 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.3390/socsci9100169 es_ES
dc.description.upvformatpinicio 1 es_ES
dc.description.upvformatpfin 23 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 9 es_ES
dc.description.issue 10 es_ES
dc.identifier.eissn 2076-0760 es_ES
dc.relation.pasarela S\425448 es_ES
dc.subject.ods 08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos es_ES


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