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1. Red Wing Shoes launch strategy. 2. Domain expertise and intuition in the design process

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1. Red Wing Shoes launch strategy. 2. Domain expertise and intuition in the design process

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Díaz Guiñón, P.; Jansen, C. (2013). 1. Red Wing Shoes launch strategy. 2. Domain expertise and intuition in the design process. http://hdl.handle.net/10251/178355

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Title: 1. Red Wing Shoes launch strategy. 2. Domain expertise and intuition in the design process
Secondary Title: 1. Estrategia de lanzamiento para Red Wing Shoes. 2. Proyecto de investigación del papel de la intuición en el proceso del diseño
Author: Díaz Guiñón, Pablo Jansen, Colin
Director(s): Puyuelo Cazorla, Marina
UPV Unit: Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería del Diseño - Escola Tècnica Superior d'Enginyeria del Disseny
Read date / Event date:
2013-07-30
 Issued date:
Abstract:
[EN] Part1: Red Wing Shoes has created a new spring/summer shoe. We will create a launch strategy for this new product.Part2: Using a non-experimental study this paper examines the cause-and-effect relationship between ...[+]
Copyrigths: Cerrado
degree: Grado en Ingeniería en Diseño Industrial y Desarrollo de Productos-Grau en Enginyeria en Disseny Industrial i Desenvolupament de Productes
Type: Proyecto/Trabajo fin de carrera/grado

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