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Analyzing cultural expatriates' attitudes toward “Englishnization” using dynamic topic modeling

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Analyzing cultural expatriates' attitudes toward “Englishnization” using dynamic topic modeling

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dc.contributor.author Zhang, Ziyuan es_ES
dc.date.accessioned 2021-12-15T07:59:14Z
dc.date.available 2021-12-15T07:59:14Z
dc.date.issued 2021-12-13
dc.identifier.uri http://hdl.handle.net/10251/178415
dc.description.abstract [EN] Several Japanese multinational corporations (MNCs) have recently adopted an English-only policy known as “Englishnization”. This study examines the impact of this policy using computer-assisted text analysis to investigate changes in cultural expatriates’ perceptions of Japanese work practices and values over time. Cultural expatriates are a significant but underexplored outcome of globalization. Despite the recent proliferation of studies on the internationalization of Japanese MNCs, few studies have focused on cultural expatriates' perceptions of corporate language policy in social media texts. This study analyzes a corpus of 208 posts from Rakuten, a Japanese MNC, on Glassdoor from 2009 to 2020. The findings suggest that these posts can be divided into three content groups: the threat of a foreign corporate culture, embracing the Rakuten way, and perceptions of leadership and marginalized status. Further, the posts reveal how Rakuten’s corporate language policy, as an instrument of internal internationalization, impacts external internationalization. The dynamics of “Englishnization’’ reveal a pressing issue facing Rakuten: namely, how to balance multinational cohesion with monolingualism and multiculturalism. This paper aims to demonstrate that dynamic topic modeling could enhance our understanding of the manner in which cultural expatriates and the English-only policy affect the internationalization of Japanese MNCs. It contributes to the literature by examining cultural expatriates’ perceptions of Japanese work practices and values from a diachronic perspective. es_ES
dc.language Inglés es_ES
dc.publisher Universitat Politècnica de València es_ES
dc.relation.ispartof Journal of Computer-Assisted Linguistic Research es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject Cultural expatriates es_ES
dc.subject Corporate language policy es_ES
dc.subject Social media es_ES
dc.subject Computational sociolinguistics es_ES
dc.subject Dynamic topic modeling es_ES
dc.subject Englishnization es_ES
dc.title Analyzing cultural expatriates' attitudes toward “Englishnization” using dynamic topic modeling es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.4995/jclr.2021.15909
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Zhang, Z. (2021). Analyzing cultural expatriates' attitudes toward “Englishnization” using dynamic topic modeling. Journal of Computer-Assisted Linguistic Research. 5(1):1-26. https://doi.org/10.4995/jclr.2021.15909 es_ES
dc.description.accrualMethod OJS es_ES
dc.relation.publisherversion https://doi.org/10.4995/jclr.2021.15909 es_ES
dc.description.upvformatpinicio 1 es_ES
dc.description.upvformatpfin 26 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 5 es_ES
dc.description.issue 1 es_ES
dc.identifier.eissn 2530-9455
dc.relation.pasarela OJS\15909 es_ES
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