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On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective

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On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective

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Guijarro, E.; Santandreu Mascarell, C.; Blasco-Gallego, B.; Canós-Darós, L.; Babiloni, E. (2021). On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective. Sustainability. 13(12):1-15. https://doi.org/10.3390/su13126696

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/182940

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Título: On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective
Autor: Guijarro, Ester Santandreu Mascarell, Cristina Blasco-Gallego, Beatriz Canós-Darós, Lourdes Babiloni, Eugenia
Entidad UPV: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Fecha difusión:
Resumen:
[EN] Public administrations are organizations whose mission is to serve the interests of society by providing efficient and sustainable services. Much of the information received from public administrations uses social ...[+]
Palabras clave: Analytical network process , Communication strategies , Interaction , Interrelations , Multicriteria decision-making method , Public administrations , Social marketing , Social welfare and sustainability , Twitter
Derechos de uso: Reconocimiento (by)
Fuente:
Sustainability. (eissn: 2071-1050 )
DOI: 10.3390/su13126696
Editorial:
MDPI AG
Versión del editor: https://doi.org/10.3390/su13126696
Coste APC: 1900
Tipo: Artículo

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