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3rd International Conference. Business Meets Technology: Enviados recientemente

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Exploring SMEs crowdfunding solutions that can generate trust

Miguel Molina, Maria Rosario de; Miguel Molina, María Blanca de; Peiró Signes, Ángel; Segarra Oña, María del Val (Editorial Universitat Politècnica de València, 2022-02-21)

[EN] In accordance with the sustainable development goals, it is necessary to increase the access of SMEs to financial services. Crowdfunding has been imposed as an alternative to other traditional financial sources, being ...
Evolutionary Process of the “Born Globals” – A Literature Review

Garcés Bautista, Jose Luis; Estelles Miguel, Sofia; Peris Ortiz, Marta; Valero Córdoba, Gladys Mireya (Editorial Universitat Politècnica de València, 2022-02-21)

[EN] New theories of internationalization and their methodologies propose the union of two or more companies to satisfy requirements in international markets. Joint ventures, international licenses, foreign investors or ...
Financial inclusion of small firms: informality, fintech solutions, and voids

Miguel Molina, María Blanca de; Cadrazco Suárez, Maryi Adriana; Juliao Rossi, Jorge Luis; Rincón Díaz, Carlos Augusto (Editorial Universitat Politècnica de València, 2021-02-21)

[EN] This chapter analyses the relationship between institutional voids, the informality of small firms, and their financial inclusion in Colombia. Data for the analysis were obtained from a dataset available at DANE, which ...
Qualitative-Comparative Analysis case study: Integration of water into the business strategy

Díez Martínez, Inés; Peiró Signes, Ángel (Editorial Universitat Politècnica de València, 2022-02-21)

[EN] Qualitative-comparative analysis (QCA) is a research based on Boolean algebra that integrates both qualitative and quantitative elements to perform the analysis of causal conditions for the production of an outcome. ...
The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements

Gröner, Patrick; Hedderich, Barbara (Editorial Universitat Politècnica de València, 2022-02-21)

[EN] Although brand placements can be seen more and more frequently in social media channels of so-called “influencers”, current brand placement research has rarely focused on the persuasive influence of these media ...