Morphologic matrix application as a tool to spring on creativity

Abstract

[EN] Morphological analysis methodology has a broad spectrum of application: from technological management to the design of new products and services. Among the techniques applied for spurring creativity in “Managerial Skills to Engineers”, Morphological Analysis has been that has had more success along the years. Traditionally has the feature of being a technique very structured that easily can be applied by the students for resolving different kind of problems, and actually the results confirm this asseveration. Our group has applied this methodology since many years ago. First on doctorate courses of “Technology Management” and afterwards on training in different companies, degree and master subjects, and on Continuous Improvement actions (Kaizen blitz) in Almusaffes Ford Factory and first line suppliers. On this paper we discuss the experience applying it as a tool for developing new products combining with other techniques for spurring creativity as brain storming, lateral thinking, de Bono’s hats, nominal group, etc. In this communication are resumed some of the technique application results and the most interesting answers to the final questionnaire each year is passed for knowing directly student’s real opinion.