Two different approaches to Organizational Behavior from the perspective of Digital Humanism in the search of Sustainable Development Goal number 8 “Decent work and economic growth”

Abstract

[EN] Digital Humanism is one of the most relevant trends within the Digital Transformation processes in companies that carry out their activity based on the motivation and empowerment of the group's potentialities over individualities. This trend of humanistic management in an increasingly technical business environment is directly linked to the management theories of Organizational Behavior. Taking advantage of the potential for the development of practical activities within the university subject "Organizational Behavior and Change Management", a contrast plan has been designed and executed for two management models of personal assets, both real and operational in two real companies, and both companies of the same sector and size and with comparable commercial targets (potential clients) (with similar characteristics) but in very different geographical locations. The objective is to detect which are the pillars on which both companies, both in the technology sector (Information and Communication Technology consulting) and therefore highly technical and experienced in digital transformation processes, build their mechanisms for loyalty of their employees and of taking advantage of their capacities within the corresponding work teams. Both companies have the care and attention of their employees among their highest priorities. This activity is linked to the implementation of initiatives aimed at achieving Sustainable Development Goal (SDG) number 8, defined as "Decent work and economic growth" and which aims to stimulate sustainable economic growth by increasing the levels of productivity and technological innovation, seeking to dignify the work of men and women. The conclusions show that, despite the fact that both approaches (of success contrasted by the low turnover rate of its employees) are different, there is a nexus of union and convergence through certain common elements, among which are: Communication, Participation, Motivation and trust.