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dc.contributor.author | Akrimi, Yosra | es_ES |
dc.date.accessioned | 2022-11-10T08:53:22Z | |
dc.date.available | 2022-11-10T08:53:22Z | |
dc.date.issued | 2022-09-20 | |
dc.identifier.isbn | 9788413960180 | |
dc.identifier.uri | http://hdl.handle.net/10251/189551 | |
dc.description.abstract | [EN] In this paper, we study how the interaction with consumers on social media impacts impulse buying using the data of 396 questionnaires. The results confirm that the e-tailer's reputation, familiarity, and the relevance of his social media communication positively impact trust and impulse buying. We have also found that social distance moderates the effect of the e-tailer’s reputation and the perceived relevance of the e-tailer's social media communication on impulse buying. Knowing how social media communication influences impulse buying enables companies to strengthen synergy between social media presence and the online store. | es_ES |
dc.format.extent | 9 | es_ES |
dc.language | Inglés | es_ES |
dc.publisher | Editorial Universitat Politècnica de València | es_ES |
dc.relation.ispartof | 4th International Conference on Advanced Research Methods and Analytics (CARMA 2022) | |
dc.rights | Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) | es_ES |
dc.subject | Social media communication | es_ES |
dc.subject | Impulse buying | es_ES |
dc.subject | Online retailer | es_ES |
dc.subject | Familiarity | es_ES |
dc.subject | Reputation | es_ES |
dc.title | The effects of the e-tailer’s reputation, the e-tailer’s familiarity, and the relevance of the e-tailer’s social media communication on impulse buying | es_ES |
dc.type | Capítulo de libro | es_ES |
dc.type | Comunicación en congreso | es_ES |
dc.identifier.doi | 10.4995/CARMA2022.2022.15016 | |
dc.rights.accessRights | Abierto | es_ES |
dc.description.bibliographicCitation | Akrimi, Y. (2022). The effects of the e-tailer’s reputation, the e-tailer’s familiarity, and the relevance of the e-tailer’s social media communication on impulse buying. En 4th International Conference on Advanced Research Methods and Analytics (CARMA 2022). Editorial Universitat Politècnica de València. 15-23. https://doi.org/10.4995/CARMA2022.2022.15016 | es_ES |
dc.description.accrualMethod | OCS | es_ES |
dc.relation.conferencename | CARMA 2022 - 4th International Conference on Advanced Research Methods and Analytics | es_ES |
dc.relation.conferencedate | Junio 29-Julio 01, 2022 | es_ES |
dc.relation.conferenceplace | Valencia, España | |
dc.relation.publisherversion | http://ocs.editorial.upv.es/index.php/CARMA/CARMA2022/paper/view/15016 | es_ES |
dc.description.upvformatpinicio | 15 | es_ES |
dc.description.upvformatpfin | 23 | es_ES |
dc.type.version | info:eu-repo/semantics/publishedVersion | es_ES |
dc.relation.pasarela | OCS\15016 | es_ES |