4th International Conference Business Meets Technology 2022

Abstract

The first installment of the International Conference on Business meets Technology took place in 2018. This year, 2022, we are proud to call the conference a joint scientific event since we teamed up with our colleagues from the Polytechnic University of Valencia (UPV) to host the fourth edition of the conference in Ansbach. This not only means that jobs and ToDos are shared among more shoulders. It shows that the cooperation of two universities results in more than just the sum of their individual strengths. Since last year, the conference is hosted by both universities in annual rotation - in 2023, the colleagues from Valencia will welcome us at the UPV for the second time. In addition, the contributions to both venues will now be published in conference proceedings, which are available Open Access on the internet platform of the UPV, making the research freely accessible to anyone, from anywhere, at any time.As expected, you will find the various peer-reviewed papers presented and discussed at the conference in the present proceedings - arranged thematically according to the conference sessions. But also, something new awaits you in these proceedings - extended abstracts of contributions to an exhibition, which took place this year for the first time in a new and fresh format. Besides classical research posters, virtual reality research applications,short movies, and language learning portfolios could be actively experienced. A first overview follows directly after the introduction.