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Applying Noise-Based Reverse Correlation to Relate Consumer Perception to Product Complex Form Features

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Applying Noise-Based Reverse Correlation to Relate Consumer Perception to Product Complex Form Features

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dc.contributor.author Diego-Mas, Jose Antonio es_ES
dc.contributor.author Alcaide-Marzal, Jorge es_ES
dc.contributor.author Poveda Bautista, Rocio es_ES
dc.date.accessioned 2023-07-18T18:00:13Z
dc.date.available 2023-07-18T18:00:13Z
dc.date.issued 2022-08-16 es_ES
dc.identifier.issn 1076-2787 es_ES
dc.identifier.uri http://hdl.handle.net/10251/195133
dc.description.abstract [EN] Consumer behavior knowledge is essential to designing successful products. However, measuring subjective perceptions affecting this behavior is a complex issue that depends on many factors. Identifying visual cues elicited by the product¿s appearance is key in many cases. Marketing research on this topic has produced different approaches to the question. This paper proposes the use of Noise-Based Reverse Correlation techniques in the identification of product form features carrying a particular semantic message. This technique has been successfully utilized in social sciences to obtain prototypical images of faces representing social stereotypes from different judgements. In this work, an exploratory study on subcompact cars is performed by applying Noise-Based Reverse Correlation to identify relevant form features conveying a sports car image. The results provide meaningful information about the car attributes involved in communicating this idea, thus validating the use of the technique in this particular case. More research is needed to generalize and adapt Noise-Based Reverse Correlation procedures to different product scenarios and semantic concepts. es_ES
dc.language Inglés es_ES
dc.publisher John Wiley & Sons es_ES
dc.relation.ispartof Complexity es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject.classification PROYECTOS DE INGENIERIA es_ES
dc.title Applying Noise-Based Reverse Correlation to Relate Consumer Perception to Product Complex Form Features es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1155/2022/4641932 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería del Diseño - Escola Tècnica Superior d'Enginyeria del Disseny es_ES
dc.contributor.affiliation Universitat Politècnica de València. Escuela Técnica Superior de Ingenieros Industriales - Escola Tècnica Superior d'Enginyers Industrials es_ES
dc.description.bibliographicCitation Diego-Mas, JA.; Alcaide-Marzal, J.; Poveda Bautista, R. (2022). Applying Noise-Based Reverse Correlation to Relate Consumer Perception to Product Complex Form Features. Complexity. 1-10. https://doi.org/10.1155/2022/4641932 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.1155/2022/4641932 es_ES
dc.description.upvformatpinicio 1 es_ES
dc.description.upvformatpfin 10 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.relation.pasarela S\470367 es_ES
dc.contributor.funder Universitat Politècnica de València es_ES
upv.costeAPC 2950 es_ES


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