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Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain

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Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain

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Baviera, T.; Javier Sánchez-Junqueras; Rosso, P. (2022). Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain. Communication & Society. 35(3):33-49. https://doi.org/10.15581/003.35.3.33-49

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/198606

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Título: Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain
Autor: Baviera, Tomás Javier Sánchez-Junqueras Rosso, Paolo
Entidad UPV: Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses
Universitat Politècnica de València. Escola Tècnica Superior d'Enginyeria Informàtica
Fecha difusión:
Resumen:
[EN] Facebook's advertising platform provides political parties with an electoral tool that enables them to reach an extremely detailed audience. Unlike television, the sponsored content on Facebook is seen only by the ...[+]
Palabras clave: Facebook ads , Political advertising , 2019 Spanish General Elections , Political issues , Ideological content , National identity
Derechos de uso: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
Fuente:
Communication & Society. (eissn: 2386-7876 )
DOI: 10.15581/003.35.3.33-49
Editorial:
Universidad de Navarra
Versión del editor: https://doi.org/10.15581/003.35.3.33-49
Coste APC: 140
Código del Proyecto:
info:eu-repo/grantAgreement/Ministerio de Economía y Competitividad//CSO2016-77331-C2-1-R//Estrategias, agendas y discursos en las cibercampañas electorales: medios de comunicación y ciudadanos/
Agradecimientos:
This research has been carried out in the framework of the project entitled ¿Strategies, agendas and discourse in electoral cybercampaigns: media and citizens¿ (CSO2016-77331-C2-1-R), which was promoted by Universitat de ...[+]
Tipo: Artículo

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