Arroyo Vázquez, M.; González-Yebra, Ó.; Pacheco-Blanco, B.; Artacho Ramírez, MÁ. (2023). Analysis of the perception and presence of design in the fruit and vegetable cluster: The case of southeast Spain. Agricultural Economics (Zemedelská ekonomika). 69(8):321-331. https://doi.org/10.17221/169/2023-AGRICECON
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/200881
Título:
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Analysis of the perception and presence of design in the fruit and vegetable cluster: The case of southeast Spain
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Autor:
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Arroyo Vázquez, Mónica
González-Yebra, Óscar
Pacheco-Blanco, Bélgica
Artacho Ramírez, Miguel Ángel
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Entidad UPV:
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Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería del Diseño - Escola Tècnica Superior d'Enginyeria del Disseny
Universitat Politècnica de València. Escuela Técnica Superior de Ingenieros Industriales - Escola Tècnica Superior d'Enginyers Industrials
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Fecha difusión:
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Resumen:
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[EN] Companies must provide economic, environmental and social added value based on innovation strategies, design and creative thinking in a globalised and competitive world characterised by rapid change and constantly ...[+]
[EN] Companies must provide economic, environmental and social added value based on innovation strategies, design and creative thinking in a globalised and competitive world characterised by rapid change and constantly evolving technologies. In this context, this paper analyses the role of design practice in companies in the agri-food sector (i.e. what is the design component present like; what are its relevance and importance?) An exploratory, descriptive study was conducted with 30 companies in southeast (SE) Spain's fruit/vegetable sector. The findings reveal that all the surveyed companies make financial investments in design and positively value this (7.6 out of 10), which indicates they recognise its strategic and operative importance. However, integration, training and design promotion in the agri-food sector remains somewhat limited. Most companies lack an in-house design department or design professionals as staff members and perform mainly design activities limited to the visual and communication tasks related to marketing initiatives. These results unveil opportunities for enhancing design incorporation and appreciation in the agri-food sector, which could boost its competitiveness and differentiation in the market. Finally, this study can be considered a starting point for future development in line with the horticultural sector's theory, practice, and design management policies.
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Palabras clave:
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Agri-food
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Design-driven innovation
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Organizations competitiveness
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Strategy making
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Value creation
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Derechos de uso:
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Reconocimiento - No comercial (by-nc)
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Fuente:
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Agricultural Economics (Zemedelská ekonomika). (issn:
0139-570X
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DOI:
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10.17221/169/2023-AGRICECON
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Editorial:
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Czech Academy of Agricultural Sciences
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Versión del editor:
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https://doi.org/10.17221/169/2023-AGRICECON
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Código del Proyecto:
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info:eu-repo/grantAgreement/Junta de Andalucía//DOC_01126//Contrato Postdoctoral en el Centro de Investigación en Gestión de Proyectos, Innovación y Sostenibilidad (PRINS) en la UPV/
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Agradecimientos:
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We are grateful to the Junta de Andalucia for the Postdoctoral Contract (Ref. DOC_01126) of the second author, during which he spent a period at the Project Management, Innovation and Sustainability Research Center (PRINS) ...[+]
We are grateful to the Junta de Andalucia for the Postdoctoral Contract (Ref. DOC_01126) of the second author, during which he spent a period at the Project Management, Innovation and Sustainability Research Center (PRINS) of the Universitat Politecnica de Valencia, of which this work is the result. We also thank the professors and researchers, Dr Fernando J. Aguilar Torres, Dr Manuel A. Aguilar Torres, Dr Emilio Galdeano Gomez, and Dr Laura Piedra Munoz, for their advice in the first phase of the research. We would also like to thank the Campus Agroalimentario de Excelencia Internacional ceiA3' (Miguel A. Dorado Perez) and the Servicio de Estudios Agroalimentarios de Cajamar-Caja Rural (David Ucles Aguilera). And, finally, to all the companies of the fruit and vegetable cluster of southeastern Spain that participated in the field study phase for their valuable contribution to the findings obtained.
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Tipo:
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Artículo
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