The search for values as a didactic tool - An interdisciplinary perspective

Abstract

[EN] The present article explores the didactic potentialities of an interdisciplinary approach intended for university, master or doctorate courses where the development of professional strategies and the acquisition of English for Specific Purposes (ESP) are the main target. By exploiting a heuristic method provided by semiotics, namely Floch’s Axiological Square, students can acquire the toolkit that permits them to analyse the process of value creation as well as the discursive procedures and lexical peculiarities typical of corporate communication. Although the focus is on pharmaceutical discourse, we are convinced that the methodological apparatus illustrated here is potentially applicable to other ESP domains and that it highlights the importance of dialogue between apparently distant disciplines for better educational outcomes.