Association rule mining algorithm implementation for e-commerce in the retail sector

Abstract

[EN] The growth of online trading platforms and the development of market technology have forced businesses to take part in the analysis of client behavior. Therefore, this research aims to analyze customer behavior in the Kyrgyz Republic to enhance supplier's revenue, service quality, and customer satisfaction. This data was analyzed using the apriori algorithm. Results generated 118 rules which revealed strong connections between items and showed up to 61.06% relationship between the consumption of products, suggesting a connection among the considered items. Thus, the association rule highlights the significance of association rule mining in uncovering valuable insights within sales transaction data. These insights can inform targeted marketing efforts, inventory management, and the enhancement of customer experiences and optimize business strategies to meet customer preferences, ultimately fostering growth and competitiveness in the retail sector.