5th International Conference. Business Meets Technology
The theme of the conference is “Business Meets Technology”. By suggesting such a broad topic, we aim to invite researchers with a variety of interests in theory and research in various areas of science, commerce and arts related to business and technology. By providing a general motto, we emphasize that contributions from all areas of science are welcome. The objective of the event from its multidisciplinary approach is to allow generating and contributing valuable knowledge to face the great social challenges established as political priorities by the programs European science, research and innovation framework The international focus of the event, with the participation of leading experts from European universities, both in the scientific committee and in the scientific program as invited speakers, enriches the exchange of knowledge for all attendees
URI permanente para esta colecciónhttps://riunet.upv.es/handle/10251/206251
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Item type: Capítulo de libro , Access status: Abierto , Real Estate meets technology. The impact of new technologies on the real estate sector in Spain(Editorial Universitat Politècnica de València, 2024-03-12) Llorca-Ponce, Alicia; Rius-Sorolla, Gregorio; Departamento de Organización de Empresas; Escuela Técnica Superior de Arquitectura[EN] The real estate industry has traditionally been a low-tech industry. The arrival of new, more technological companies in the sector has brought about a revolution in an industry that is very conservative and not very innovative. The term Proptech, short for property technology, groups together new activities that include applications, platforms and, in general, technologies related to the digitalization of the real estate sector. It includes core technologies of the Industrial Revolution 4.0. such as Big Data, Artificial Intelligence, Blockchain, visualization technologies, the Internet of Things and cloud computing; technologies that are rapidly changing how the agents involved, buyers, sellers, investors, managers or tenants, operate. Due to the large number of activities and technologies involved, there needs to be some clarification about the scope of activities and technologies within Proptech. This paper explores the different classifications and maps of Proptech in Spain. The objective is to provide knowledge regarding the composition and delimitation of the Proptech sector in Spain and its comparison with the classifications made in other countries. To do this, an adaptation of the Proptech map of Spain will be made with the categorization created by Baum (2017, 2020) in which four large clusters or groups of activities are identified: Real Estate Fintech, Shared Economy, Smart Real Estate and Data Digitalization and Analytics.Item type: Capítulo de libro , Access status: Abierto , A bibliometric analysis on reciprocal human-machine-interactions(Editorial Universitat Politècnica de València, 2024-03-12) Erdmann, Matthias; Sauer, Sebastian; Suárez-Ruz, Esperanza; Perello-Marin, M Rosario; Departamento de Organización de Empresas; Facultad de Administración y Dirección de Empresas; Escuela Técnica Superior de Ingeniería Industrial[EN] Research into artificial intelligence is not a very young field; its precursors can be traced back as far as the 16th century. Today's technical development, however, is virtually leaping forward, with new intelligent chat systems and social robots playing no small part in this. This is revolutionizing a wide range of scientific and social fields. The very large publication numbers in this field illustrate this as well. In order for academics and scientists to keep track of the discourse in the field, the representatives of the field, the publications as well as the topics and their future development, it is indispensable to prepare these in a bibliometric analysis. Only in this way is it possible to uncover thematic gaps as well as further points of contact and to drive research forward in a targeted and stringent manner. It is precisely this sorting and processing of the research discourse, the topics, and the authors, which is necessary for further research, that is carried out in this paper. For this purpose, using bibliometric analysis tools, an overview of the past, present and future of the research field is created, and the general relevant topics are uncovered. The analysis includes as performance analysis a) the total number of publications and b) the total number of citations, and for science mapping c) a co-citation analysis (past), d) a bibliographic coupling (present) and e) a co-word analysis (future). The data needed for the analysis are identified and extracted from the SCOPUS or Web of Science (ISI) databases.Item type: Capítulo de libro , Access status: Abierto , Using LSTM-Predicted Stock Prices and Risk-Adjusted Performance Metrics to Optimize Portfolios in the European Market(Editorial Universitat Politècnica de València, 2024-03-12) Martinez-Barbero, Xavier; Cervelló Royo, Roberto Elías; Ribal, Javier; Centro de Investigación en Gestión de Empresas (CEGEA); Facultad de Administración y Dirección de Empresas; Departamento de Economía y Ciencias Sociales; Centro de Investigación de Ingeniería Económica[EN] Long short-term memory (LSTM) neural networks allow to capture long-range dependencies and non-linearities in sequential data and can learn complex patterns and relationships in the data improving the accuracy of future stock price predictions. Since classical portfolio optimization is highly sensitive to the estimated parameters used to construct an optimal portfolio, the purpose of our research is to leverage LSTM abilities to predict the parameters accurately and create portfolios that generate superior results.We predict the prices of the 50 components of the EURO STOXX 50® Index using LSTM and create prediction-based optimal portfolios for ten different investment time horizons. We define the risk as a combination of the standard deviation and the performance of the evaluation metrics obtained testing our model, allowing us to use a measure for the risk based on the level of confidence the model has in the prediction.Our portfolios consistently beat the market over the analyzed investment scenarios from 2021 until the first half of 2022 and are robust for both growing and bear markets. The proposed model achieves an average MAE of 0.01634, an average MSE of 0.00047, and an average accuracy of 95.8% in predicting the direction of the stock movements over the ten proposed periods.Our research contributes to the field of finance by providing an innovative framework for portfolio optimization that leverages the power of LSTM-based stock price prediction and risk-adjusted performance metrics.Item type: Capítulo de libro , Access status: Abierto , Influence of storage conditions of PVC rooftop sheets on the hot air welding process(Editorial Universitat Politècnica de València, 2024-03-12) Michalak, Martin; Sover, Alexandru[EN] One of the common welding methods for polymer rooftop sheets is the overlap welding by hot air. For this method two rooftop sheets are put over each other with a certain overlapping part and then a hot air fan, followed by a pressure role is lead through the overlap. The surfaces of the sheets are melted and the pressure of the role bonds them together. This welding method depends on some different parameters to achieve a good welding quality. The main parameters are the welding temperature, the welding speed and the pressure applied to the rooftop sheets. However, as the sheets are used to cover roofs outside, there are a lot of other influences on the weldability of the sheets and the quality of the weld itself. For example, the ambient temperature during the welding process, the intensity of the sun or the humidity of the air. Another influence on which this work is focused, is the effect of the storage temperatures of rooftop sheets. There is no common guideline how storing temperatures effect the welding as producers of rooftop sheets usually only recommend a dry storage. To analyze and characterize this effect, a common PVC rooftop sheet is stored under different temperatures and welded directly after the temperature treatment. The welded samples are tested according to the DIN EN 12317-2 to determine the shear resistance of the weld as it is an important mechanical property and a good indicator for the quality of the weld.Item type: Capítulo de libro , Access status: Abierto , The Social Media Hate Speech Barometer: Making of(Editorial Universitat Politècnica de València, 2024-03-12) Sauer, Sebastian; Piazza, Alexander; Schacht, Sigurd[EN] Hate speech, particularly on social media channels, is a pressing cybersecurity concern and can even threaten the very foundations of societal stability. While there is a growing body of literature on how to detect and mitigate hate speech, applied researchers lack a state-of-the-art yet easily accessible infrastructure to build their own hate speech detection pipelines. We aim to provide an example of such an infrastructure that can serve as a template for other researchers. The infrastructure we present is based on the latest machine learning technologies available in the R environment: The Tidymodels framework and its extension Tidytext, plus the Targets project management approach, are the building blocks of our proposed infrastructure. In short, our data pipeline starts with downloading and preprocessing tweets, using various methods to convert text into numerical information. We then apply state-of-the-art supervised machine learning pipelines, drawing on a range of learning algorithms and incorporating new tuning capabilities. The focus of this paper is to explain the setup and rationale of the infrastructure. Our infrastructure is freely available on Github at https://github.com/sebastiansauer/hate-speech-barometer.Item type: Capítulo de libro , Access status: Abierto , Research on relevant variables related to enterprise co-creation and innovation for better product output(Editorial Universitat Politècnica de València, 2024-03-12) Gomez-Palacios, Cesar; Peiró Signes, Angel; TRULL DOMÍNGUEZ, OSCAR; Departamento de Organización de Empresas; Facultad de Administración y Dirección de Empresas; Departamento de Estadística e Investigación Operativa Aplicadas y Calidad; Escuela Técnica Superior de Ingeniería Informática[EN] Co-creation is a business strategy to excel in product and service creation and improvement through collaborative innovation involving stakeholders, especially customers. The aim is to produce outcomes that are more valuable to the target market, through customer aligned and enriched needs and knowledge, skills, and creativity base. Present AI times show an accelerated evolution in most business key areas. Proactivity to change is paramount for any organization to survive. What measurable organization traits better relate to co-creation and innovation? Can these relationships allow to identify businesses better posed for success and allow to prioritize certain activities for a better performance? Study deepens on different enterprise variables related to innovation and co-creation, as causes or effects. Software and technological business as well as those present in short cycle physical product markets relate to co-creation. Business in service-related activities also show this relationship. Multisector entities may perform better than unique sector of activity ones. Public activities are less result driven and less prone to co-creation and clear improvement opportunities. Budgets seem to affect co-creation, therefore so should do economic cycles. For future research: faster time to market, cost-savings, internal process improvement, customer loyalty and engagement, eco-sustainability concerns and preferences of stakeholders, incorporated into products and services. Internal knowledge and innovation management culture and processes are key to innovation success and relate directly to operational performances.Item type: Capítulo de libro , Access status: Abierto , Influence of contact interface design over the bond for-mation of 3D printed parts(Editorial Universitat Politècnica de València, 2024-03-12) Ermolai, Vasile; Sover, Alexandru; Nagîț, Gheorghe[EN] Fused Filament Fabrication (FFF) is an additive manufacturing technology that uses molten thermoplastic materials forced through a nozzle to build parts layer-wise and enables the manufacturing single and multiple materials parts. The multi-material interface bond strength influences the resulting part integrity. The interface represents the physical boundary between materials, and its shape depends on the part’s design. However, the most common interface designs are based on a flat surface-to-surface contact. Thus, this paper aimed to investigate if the interface strength of polylactic acid-based (PLA) parts can be enhanced by designing new interface geometries with a sinusoidal and zig-zag pattern orientated in two directions. The resulting interfaces were tested mechanically and analyzed under the microscope to describe bond formation. The results show that interface shape orientation and overlap between mating bodies significantly influence the multi-material interface strength.Item type: Capítulo de libro , Access status: Abierto , Boosting students’ achievement rate on MOOCs(Editorial Universitat Politècnica de València, 2024-03-12) de-Miguel-Molina, María; Segarra-Oña, Marival; Ribes-Giner, Gabriela; Perello-Marin, M Rosario; Peiró Signes, Angel; de-Miguel-Molina, Blanca; Catalá-Pérez, Daniel; Departamento de Organización de Empresas; Facultad de Administración y Dirección de Empresas; Escuela de Doctorado; Universitat Politècnica de València[EN] This work is related to the tracks “Education and Teaching Sciences” and “Public policies, governance and sustainability” and is part of an Educational Innovation and Improvement Project developed at the UPV. Our analysis is the first step to apply strategies that could improve the learning involvement of students in two EDx-UPV MOOCs: "Strategy and innovation in public administrations" and "Public policies and accountability", which are offered separately or together as a Professional Certificate. These are courses in which the enrollment is very high but few students finish them completely, for this reason we converted a first long one into two shorter. The completion rate has been slightly increased and the dropout rate decreased, however, we need a higher student retention. Based on the review of questionnaires proposed by the literature and surveys from previous editions, other surveys have been proposed in this edition aimed at finding out the reasons that lead them to complete the course, as well as the difficulties encountered in its execution. Based on this information, we observe that the satisfaction of those who finish is very high, but a greater motivation and involvement of the student is necessary through communication, interaction and direct feedback with the teacher, and among the students themselves, both on the course platform and through social networks.Item type: Capítulo de libro , Access status: Abierto , Short foray into the stages of conversion from 2.5D to volumetric printing(Editorial Universitat Politècnica de València, 2024-03-12) Boca, Marius-Andrei; Sover, Alexandru; Slătineanu, Launrențiu[EN] Additive manufacturing gained popularity in the 2000s and is now considered a new or emerging technology of the 21st century. However, the origin of the process is much older and has existed for several decades, more precisely since the 19th century, when it appeared in small science fiction novels. In addition to these layer-by-layer approaches, there are also additive tomographic or volumetric approaches that allow the 3D object to be printed in a single step. These approaches, along with 3D printing of smart materials, are not so popular and consequently not fully understood or utilised. Thus, the paper briefly outlines the history of the transition from classical 2.5D printing, to 3D or non-planar printing, to 4D printing (with smart materials), to 5D printing (on equipment with more than three degrees of freedom), to 6D printing (a combination of 4D and 5D printing) and finally to volumetric printing. The future perspective of this technology are briefly presented with some application and examples.Item type: Capítulo de libro , Access status: Abierto , Generative Agents to support students learning progress(Editorial Universitat Politècnica de València, 2024-03-12) Schacht, Sigurd; Kamath Barkur, Sudarshan; Lanquillon, Carsten[EN] Ongoing assessments in a course are crucial for tracking student performance and progress. However, generating and evaluating tests for each lesson and student can be time-consuming. Existing models for generating and evaluating question-answer pairs have had limited success. In recent years, large language models (LLMs) have become available as a service, offering more intelligent answering and evaluation capabilities. This research aims to leverage LLMs for generating questions, model answers, and evaluations while providing valuable feedback to students and decentralizing the dependency on faculty.We finetune existing LLMs and employ prompt engineering to direct the model toward specific tasks using different generative agents. One agent generates questions, another generates answers, and the third takes the human answers to evaluate and ensure the quality. Human evaluation is conducted through focus group analysis, and student progress and faculty feedback are tracked. Results demonstrate the potential of LLMs to provide automatic feedback and learning progress tracking for both students and faculty.In conclusion, this paper demonstrates the versatility of LLMs for various learning tasks, including question generation, model answer generation, and evaluation, all while providing personalized feedback to students. By identifying and addressing knowledge gaps, LLMs can support continuous evaluation and help students improve their understanding before semester exams. Furthermore, knowledge gaps from students identified by the agent can be highlighted and addressed through additional classes or support materials, potentially generated by the same model, leading to a more personalized learning experience.Item type: Capítulo de libro , Access status: Abierto , Visualizing the Social Structure of Organizational Knowledge Loss (OKL): A Bibliometric Analysis(Editorial Universitat Politècnica de València, 2024-03-12) Lorenz, Joachim; Perello-Marin, M Rosario; Carrascosa López, Conrado; Müller, Michael; Departamento de Organización de Empresas; Facultad de Administración y Dirección de Empresas[EN] Organizational Knowledge Loss (OKL) is a significant concern for companies as the loss of knowledge and experience can hinder progress and innovation. This study aims to understand the social structure of OKL. For this purpose, a bibliometric analysis consisting of performance and science mapping analyses was conducted. The results indicate different patterns of influence and cooperation, with Durst emerging as the most influential author. In addition, institutions such as University of Skövde, the University of Hong Kong, Northwestern Polytechnical University, Asian Centre for Organisation Development, and Southwest Jiaotong University are central to promoting cooperation between different research institutions. Understanding the dynamics of research collaboration networks and the role of individual researchers and institutions is crucial for shaping the landscape of knowledge production and dissemination. Future research should consider additional aspects, such as the conceptual and intellectual structure of OKL research. This will allow a more coherent picture to emerge.Item type: Capítulo de libro , Access status: Abierto , The Race for China Expertise(Editorial Universitat Politècnica de València, 2024-03-12) Gebhard, Christian[EN] “China expertise” has become the keyword in European foreign politics. A look at the latest government publications shows that a clear definition is yet to be expected. It can be summarized from reports about educational programs that there are differing trends among European countries as regards their Chinese language and other China-related skills as well as their infrastructures to gain these. A linguistic assessment shows that for learning this distant language, an early onset of acquisition is recommended. Given the almost pan-European desire for China expertise a clear definition is demanded so efficient international cooperation to build up this expertise over-regionally is possible.Item type: Capítulo de libro , Access status: Abierto , Towards AI-based intercultural trainings using Social Robots: derivation of design criteria for effective intercultural human-robot interactions(Editorial Universitat Politècnica de València, 2024-03-12) Garg, Ritam; Piazza, Alexander[EN] The development of “ABCD” technology (Artificial intelligence, Blockchain, Cloud computing, and Big data) has promoted the design and development of new and innovative technologies, which fundamentally revolutionized the ways organizations manage themselves. However, digital transformations have also brought in new challenges. Against the backdrop of growing internationalization, cross-border collaborations, and increasing global trade, it is of utmost importance to explore how technology renovates the intercultural dialogues, negotiations, trainings, and the subsequent knowledge transfer processes. Researchers have suggested that technology will play a vital role in facilitating the need to work with people from all around the world. And from the perspective of intercultural exchanges, and cross-border/cross-cultural collaborations, it is necessary to know how to navigate the intercultural challenges effectively. The emergence of Social Robots like the Furhat allows to design rich human-robot interactions including verbal- and non-verbal communication elements, which is promising to deliver artificial intelligence (AI) -based intercultural training capabilities. This research project has two objectives: first, this research will bring in the AI factor in human landscape to explore the actions and interactions of AI and intercultural environment in transition; second, this study aims to provide orientations and recommendations for implementing interactions with social robots to enable AI-based intercultural trainings. Therefore, design criteria for implementing effective verbal and non-verbal interactions are outlined for achieving high standards of intercultural interactions to provide better understanding and interpretations of the contexts in which certain intercultural actions are practiced.Item type: Capítulo de libro , Access status: Abierto , The economic value of music: a literature review(Editorial Universitat Politècnica de València, 2024-03-12) de-Miguel-Molina, María; de-Miguel-Molina, Blanca; Catalá-Pérez, Daniel; Carrascosa López, Conrado; Pastor López, Oscar; Giachetti Herrera, Giovanni; Departamento de Organización de Empresas; Facultad de Administración y Dirección de Empresas; Departamento de Sistemas Informáticos y Computación; Escuela Técnica Superior de Ingeniería Informática; Escuela de Doctorado; Instituto Universitario Valenciano de Investigación en Inteligencia Artificial; European Commission[EN] This work is related to the track “Cultural and creative industries” and is based on the Horizon Europe project Music360 that will develop a platform to collect data to be used to analyze and represent the value of music. The economic value of background music has been studied by the literature and different variables can be taken into account. In this literature review, we have explored from more than two hundred papers which are these main variables that can help venues and stores to increase their incomes thanks to music, direct or indirectly. From the analysis, we can infer that the music genre, tempo, quality and volume, the size of the venue or store, the age or gender of the customer, the shopping spent time, the sentiment post-comments or the fit with the brand and product/service, can influence positively or negatively the customer experience and, hence, the expenditure and even the evaluation of the personnel. We can conclude that background music has shown relevant influence on the customer behaviour and, for this reason, it is important to match it whith the best positive experience on the customer depending on the kind of venue or store and the products/services offered.Item type: Capítulo de libro , Access status: Abierto , CBL to revitalize deep learning of decision-making methods(Editorial Universitat Politècnica de València, 2024-03-12) TRULL DOMÍNGUEZ, OSCAR; Peiró Signes, Angel; Gomez-Palacios, Cesar; Departamento de Organización de Empresas; Facultad de Administración y Dirección de Empresas; Departamento de Estadística e Investigación Operativa Aplicadas y Calidad; Escuela Técnica Superior de Ingeniería Informática[EN] The use of active methodologies in teaching allows students and teachers a profound change in the way they face the teaching-learning process. The traditional approach where the teacher focuses his effort on the content ceases in favour of a new approach in which the student learns by own experience and decision, reinforcing the deep approach to learning. This is essential for some areas of knowledge, such as decision making. A student cannot face a business decision making if he is not aware of how it works. The use of learning based on challenges, applied to a designed experiential activity, allows the student to feel immersed in the business process, in such a way that they pose their own challenges and thereby develop their learning capacity. The support of virtual technologies like beer factory simulator software, increases this motivation. On this occasion we have designed a simulation activity of a beer bottling factory where students set their own challenges and make decisions according to their objectives, playing inside a virtual factory designed in Factory.io. The article describes the procedures to be able to reproduce this activity, as well as the results obtained in the exercise of the activity.Item type: Capítulo de libro , Access status: Abierto , Recycling of Laboratory Plastic Waste – a Feasibility Study on Cell Culture Flasks(Editorial Universitat Politècnica de València, 2024-03-12) Sover, Alexandru; Ermster, Kathrin; Riess, Alisha; Martin, Annette[EN] Laboratories contribute considerably to the global production of plastic waste. It was estimated that labs involved in biological, medical, and agricultural research produce around 5.5 million tonnes of plastic waste per year (Urbina, M. et al. (2015) Nature 528, 479). Due to chemical and biological contamination, lab plastics pose a challenge for recycling and are most often used as single-use items. After use, these items are waste, and a recycling process or management system is missing. In cell culture, polystyrene (PS) vessels are predominantly used because of their favourable properties, such as transparency, stability, good cell-adhesive properties and biocompatibility. This paper aims to present the recycling potential of the “laboratory plastic waste” using PS cell culture flasks, after decontamination by autoclaving, as an example. The different steps of the recycling process of the plastic material are presented as well as the biological evaluation of the recycled material. The mechanical and rheological characterization of the recycled PS parts shows a minimal reduction of material quality. The biological evaluation indicates that the recycled material does not meet the requirements of cell culture vessels. Further research is necessary to improve the transparency and surface-cell-adhesion properties of the parts made of the recycled material. Nevertheless, due to the good mechanical properties of the PS recycled material, it can be reused in other applications.Item type: Capítulo de libro , Access status: Abierto , Virtual Nitrogen Oxide Sensor for Improved Emission Control in Natural Gas/Hydrogen Cogeneration Power Plants(Editorial Universitat Politècnica de València, 2024-03-12) Fichtner, Johannes; Gegner, Adrian; Ninow, Jan; Kapischke, Joerg[EN] This study demonstrates the need for novel gas engine control systems for combined heat and power plants, also known as cogeneration power plants, connected to natural gas grids. Hydrogen addition to natural gas grids in a range of up to 5% by volume is already permitted throughout Europe. This offers the possibility to reduce carbon dioxide emissions of end consumers connected to public natural gas grids and contributes to climate protection. However, conventional engine controls are not designed for natural gas/hydrogen mixture operation. We tested fuels with up to 30% hydrogen by volume using a commercial six-cylinder spark ignition engine, designed for natural gas or biogas operation in power plants. With engine settings according to usual cogeneration operation, nitrogen oxide emissions increased exponentially with increasing hydrogen amounts. We demonstrate that the usual approach of using the lower heating value of the fuel mixture to regulate the engine is unable to accommodate the hydrogen induced changes. For this reason, we developed a mathematical model to determine the nitrogen oxide emissions based on boost pressure and power output. The idea behind this novel approach is to regulate the engine based on emissions, regardless of the fuel gas. In this work the approach for this virtual sensor is described and its performance demonstrated.Item type: Capítulo de libro , Access status: Abierto , Platform Engineering for cloud-native organizations(Editorial Universitat Politècnica de València, 2024-03-12) Ajouaoui, Latif; Fritzsche, Albrecht; Soeldner, Guido; Soeldner, Jens-Henrik[EN] Cloud Computing allows companies to scale seamlessly, providing a broad range of state-of-the-art services. Another promise is to free users from the operational and administrative burdens [1]. However, with the advent of cloud-native applications [2], this promise becomes questionable – especially when DevOps [3] principles are used during development. Experience from practice shows that teams often struggle dealing with both the infrastructure, finding the right architecture, and implementing business logic. When working in decentralized teams, things are even worse, as standardization across teams cannot be assumed. To tackle those issues, automation by means of techniques such as Infrastructure-as-code [4] help to ease to cope with infrastructural concerns. However, when working with several teams in a decentralized manner, operational overhead is still there. Organizations struggle with standardization of infrastructure code and there is no clear centralized visibility for security-related concerns within the development lifecycle. To address these issues, we propose two things: First, building up a Platform Team [5], which serves as an organizational structure for continuous delivery. A Platform Teams can be the size of a typical small DevOps Team and support the whole organization with standardized security-hardened modules. Second, an Ops-Platform is needed that is operated by the Platform Team to centrally provide and maintain those modules. Other Dev-Teams can then consume those modules. In this paper, we report insights from the implementation of this approach in practice. We find out that developers are 75% less focused on operations by using such a platform and name specific success factors. References [1] Borenstein, Nathaniel, and James Blake. "Cloud computing standards: Where's the beef?." IEEE Internet Computing 15.3 (2011): 74-78.[2] Kratzke, Nane, and Peter-Christian Quint. "Understanding cloud-native applications after 10 years of cloud computing-a systematic mapping study." Journal of Systems and Software126 (2017): 1-16.[3] Ebert, Christof, et al. "DevOps." Ieee Software 33.3 (2016): 94-100.[4] Morris, Kief. Infrastructure as code. O'Reilly Media, 2020.[5] Leite, Leonardo, et al. "Platform teams: An organizational structure for continuous delivery."Proceedings of the IEEE/ACM 42nd International Conference on Software Engineering Workshops. 2020.Item type: Capítulo de libro , Access status: Abierto , Data Visualization – The Effect of Graph Animation on Persuasiveness(Editorial Universitat Politècnica de València, 2024-03-12) Hoffmann, Franziska; Sauer, Sebastian; González-Ladrón-de-Guevara, Fernando; Departamento de Organización de Empresas; Instituto Universitario Mixto de Tecnología de Informática; Escuela Técnica Superior de Ingeniería de Telecomunicación; Grupo de Integración de Tecnologías de Información en las Organizaciones. ITIO[EN] To make data visualization more attractive, not just color or different shapes are used, but also animations are nowadays added to graphs. Software tools for data visualization use different representation styles or display features and include animation in the data visualization process. Until now, the positive effect of different representation styles has been taken for granted in practice. However, this raises the question of the extent to which such representation styles are effective and what results can be seen in research in this regard. A literature review on data visualization is given to examine this in more detail. It was considered to what extent there are already findings on whether animated graphs have an effect on consumers’ behaviors. In the following work, we mean by an animated graph, a graph that is not visible from the beginning. Instead, the graph builds up over time. This way, motion is added to the graph. The literature review shows that data visualization has been studied more frequently in some areas. In marketing, this has received less consideration so far. Animations in graphs have not been studied much in the literature.