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!Xun and Khwe Cultural Villages in Platfontein (South Africa). Recommendations for action for a community. Based Tourim Project

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!Xun and Khwe Cultural Villages in Platfontein (South Africa). Recommendations for action for a community. Based Tourim Project

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dc.contributor.advisor Roig Merino, Bernat es_ES
dc.contributor.advisor Gronau, Werner es_ES
dc.contributor.author Boettcher, Nadine es_ES
dc.date.accessioned 2013-05-24T08:35:55Z
dc.date.available 2013-05-24T08:35:55Z
dc.date.created 2012-09-28
dc.date.issued 2013-05-24
dc.identifier.uri http://hdl.handle.net/10251/29086
dc.description.abstract The aim of the thesis is to provide recommendations for action in order to commercialise the recently completed cultural villages of two San (Bushmen) communities living in the province of the Northern Cape of South Africa. These cultural villages are intended to become an integral part of the Northern Cape¿s tourism sector. The motivation for the research is the lack of the two communities¿ tourism knowledge and also of the assisting non-governmental organisation, the South African San Insitute. Tourism is a flourishing sector in South Africa and contributes significantly to the Gross Domestic Product. South Africa¿s cultural diversity has gained increasing interest from national and international tourists. Cultural tourism offers the diverse ethnical groups the possibility to share their cultures with tourists and thus earn an income. The framework of the thesis is a three-dimensional analysis which enables one to give reasonable recommendations in order to begin operations of the two San cultural villages. The first dimension consists of an analysis of other four San community-based tourism businesses (benchmarking objects) which are located in South Africa and Namibia. The research focuses on the extended marketing mix. Negative and positive aspects of the applied marketing concept of each benchmarking object are identified. The two San communities living in the Northern Cape represent the second dimension of the analysis. It is prerequisite to take into consideration the expectations of the cultural villages as well as inter- and intra-communal problems. The last dimension captures the tourists¿ perspectives. Tour operators are contacted in order to find out about tourists¿ expectations of a visit to a San cultural village. An integral part of the thesis is the assessment of the two San cultural villages. The focus lies on the determination of their strengths and weaknesses as well as opportunities and threats. Recommendations based on the thesis¿ results are provided to the San communities and to the non-governmental organisation, South African San Institute. es_ES
dc.format.extent 148 es_ES
dc.language Inglés es_ES
dc.publisher Universitat Politècnica de València es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Promotion es_ES
dc.subject Marketing es_ES
dc.subject Villages es_ES
dc.subject South Africa es_ES
dc.subject.classification COMERCIALIZACION E INVESTIGACION DE MERCADOS es_ES
dc.subject.other Diplomado en Turismo-Diplomat en Turisme es_ES
dc.title !Xun and Khwe Cultural Villages in Platfontein (South Africa). Recommendations for action for a community. Based Tourim Project es_ES
dc.type Proyecto/Trabajo fin de carrera/grado es_ES
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Instituto de Investigación para la Gestión Integrada de Zonas Costeras - Institut d'Investigació per a la Gestió Integrada de Zones Costaneres es_ES
dc.contributor.affiliation Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials es_ES
dc.description.bibliographicCitation Boettcher, N. (2012). !Xun and Khwe Cultural Villages in Platfontein (South Africa). Recommendations for action for a community. Based Tourim Project. Universitat Politècnica de València. http://hdl.handle.net/10251/29086 es_ES
dc.description.accrualMethod Archivo delegado es_ES


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