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Loyalty Programmes within Relationship marketing in connection with SAS

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Cabrera Rodrigo, O. (2006). Loyalty Programmes within Relationship marketing in connection with SAS. http://hdl.handle.net/10251/31494.

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/31494

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Title: Loyalty Programmes within Relationship marketing in connection with SAS
Author:
Director(s): Muszynski, Michaela Nørgaard, Kurt
UPV Unit: Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia
Read date / Event date:
2006-07-26
Issued date:
Abstract:
This Final Project is based on the topic Loyalty Programmes within Relationship Marketing in connection with the company Scandinavian Airlines (SAS). In the project I try to use scientific and specific way of thinking ...[+]
Copyrigths: Cerrado
degree: Diplomado en Turismo-Diplomat en Turisme
Type: Proyecto/Trabajo fin de carrera/grado

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