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Social networks and Web 3.0: their impact on the management and marketing of organizations

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Social networks and Web 3.0: their impact on the management and marketing of organizations

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Garrigós Simón, FJ.; Lapiedra Alcami, R.; Barberá Ribera, MT. (2012). Social networks and Web 3.0: their impact on the management and marketing of organizations. Management Decision. 50(10):1880-1890. https://doi.org/10.1108/00251741211279657

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/36696

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Título: Social networks and Web 3.0: their impact on the management and marketing of organizations
Autor: Garrigós Simón, Fernando José Lapiedra Alcami, Rafael Barberá Ribera, María Teresa
Entidad UPV: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Fecha difusión:
Resumen:
[EN] Purpose - Innovations, coupled with the advancement of new information and communication technologies (ICTs) and the evolution of the internet, have had a profound impact on the structure of firms and have altered the ...[+]
Palabras clave: Social networks , Community manager , Crowdsourcing, Innovation , Organizations , Communication technologies , Competitive strategy
Derechos de uso: Cerrado
Fuente:
Management Decision. (issn: 0025-1747 )
DOI: 10.1108/00251741211279657
Editorial:
Emerald
Versión del editor: http://www.emeraldinsight.com/journals.htm?issn=0025-1747&volume=50&issue=10&articleid=17063589&show=html
Código del Proyecto:
info:eu-repo/grantAgreement/UPV//PAID-00-10/
Agradecimientos:
The authors acknowledge financial support from Universitat Politècnica de València, (PAID-00-10).
Tipo: Artículo

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