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Social networks and Web 3.0: their impact on the management and marketing of organizations

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Social networks and Web 3.0: their impact on the management and marketing of organizations

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dc.contributor.author Garrigós Simón, Fernando José es_ES
dc.contributor.author Lapiedra Alcami, Rafael es_ES
dc.contributor.author Barberá Ribera, María Teresa es_ES
dc.date.accessioned 2014-03-28T08:14:22Z
dc.date.issued 2012
dc.identifier.issn 0025-1747
dc.identifier.uri http://hdl.handle.net/10251/36696
dc.description.abstract [EN] Purpose - Innovations, coupled with the advancement of new information and communication technologies (ICTs) and the evolution of the internet, have had a profound impact on the structure of firms and have altered the decision-making process. In the new economic and social environment, the understanding of the developments and transformations undergone by ICTs with the advancement of social networks and Web 3.0 technology is vital because of the influence of recent innovations in the competitiveness of organizations. The aim of this paper is to achieve an in-depth understanding of the new environment that has emerged with these developments. Design/methodology/approach - The study focuses on the use of social networks and the conception of the corresponding new business models, highlighting the importance of community managers and crowdsourcing processes. Findings- The paper explores the possible sources of competitive advantages open to organizations in the light of recent innovatiions, and highlights the developments that they should implement to improve the decision management process and exploit new situations. Practical implications - The paper analyzes the impact of social networks and Web 3.0 technology in the management and marketing of organizations, highlighting certain mechanisms to improve competitive advantages for organizations. Originality/value - The impact of social networks and Web 3.0 technology on organizations has not been analyzed in the literature. The paper also highlights the importance of community managers and crowdsourcing processes in coping with the new environment. es_ES
dc.description.sponsorship The authors acknowledge financial support from Universitat Politècnica de València, (PAID-00-10).
dc.format.extent 11 es_ES
dc.language Inglés es_ES
dc.publisher Emerald es_ES
dc.relation UPV/PAID-00-10 es_ES
dc.relation.ispartof Management Decision es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Social networks es_ES
dc.subject Community manager es_ES
dc.subject Crowdsourcing, Innovation es_ES
dc.subject Organizations es_ES
dc.subject Communication technologies es_ES
dc.subject Competitive strategy es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Social networks and Web 3.0: their impact on the management and marketing of organizations es_ES
dc.type Artículo es_ES
dc.embargo.lift 10000-01-01
dc.embargo.terms forever es_ES
dc.identifier.doi 10.1108/00251741211279657
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Garrigós Simón, FJ.; Lapiedra Alcami, R.; Barberá Ribera, MT. (2012). Social networks and Web 3.0: their impact on the management and marketing of organizations. Management Decision. 50(10):1880-1890. doi:10.1108/00251741211279657 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://www.emeraldinsight.com/journals.htm?issn=0025-1747&volume=50&issue=10&articleid=17063589&show=html es_ES
dc.description.upvformatpinicio 1880 es_ES
dc.description.upvformatpfin 1890 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 50 es_ES
dc.description.issue 10 es_ES
dc.relation.senia 233725
dc.contributor.funder Universitat Politècnica de València
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