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Benefits and Risks of Marketing Cooperations: An approach to the identification of potential partners based on the example of Condor Flugdienst GmbH

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Benefits and Risks of Marketing Cooperations: An approach to the identification of potential partners based on the example of Condor Flugdienst GmbH

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König, A. (2014). Benefits and Risks of Marketing Cooperations: An approach to the identification of potential partners based on the example of Condor Flugdienst GmbH. http://hdl.handle.net/10251/37959.

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Title: Benefits and Risks of Marketing Cooperations: An approach to the identification of potential partners based on the example of Condor Flugdienst GmbH
Author:
Director(s): Muszynski, Michaela
UPV Unit: Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia
Read date / Event date:
2014-04-11
Issued date:
Abstract:
Este trabajo está centrado en el proceso de selección de socios cooperadores en el campo de marketing. El estudio examina el procedimiento actual de la elección de socios cooperadores de la empresa Condor Flugdienst GmbH ...[+]


The poor choice of cooperation partners is one of the primarily given motives for the failure of alliances. Yet, little literature has been published on how to select alliance partners. Therefore, this study explains an ...[+]
Subjects: Fit analysis , Partner selection , Marketing cooperations , Alliances , Análisis global , Selección de socio cooperador , Alianzas , Marketing , Cooperación
Copyrigths: Cerrado
degree: Grado en Gestión Turística-Grau en Gestió Turística
Type: Proyecto/Trabajo fin de carrera/grado

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