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Automated buyer profiling control based on human privacy attitudes

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Automated buyer profiling control based on human privacy attitudes

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Such Aparicio, JM.; García-Fornes, A.; Botti Navarro, VJ. (2013). Automated buyer profiling control based on human privacy attitudes. Electronic Commerce Research and Applications. 12(6):386-396. doi:10.1016/j.elerap.2013.05.001

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/38085

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Title: Automated buyer profiling control based on human privacy attitudes
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Sistemas Informáticos y Computación - Departament de Sistemes Informàtics i Computació
Issued date:
Abstract:
In e-commerce applications, vendors can construct detailed profiles about customers¿ preferences, which is known as buyer profiling. These profiles can then be used by vendors in order to perform practices such as price ...[+]
Subjects: E-commerce , Privacy , Buyer profiling , Pseudonymity , Automated pseudonym change , Customer profiling , Agent-based e-commerce
Copyrigths: Reserva de todos los derechos
Source:
Electronic Commerce Research and Applications. (issn: 1567-4223 )
DOI: 10.1016/j.elerap.2013.05.001
Publisher:
Elsevier
Publisher version: http://dx.doi.org/10.1016/j.elerap.2013.05.001
Thanks:
This work has been partially supported by CONSOLIDER-INGENIO 2010 under Grant CSD2007-00022.
Type: Artículo

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