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Automated buyer profiling control based on human privacy attitudes

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Automated buyer profiling control based on human privacy attitudes

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dc.contributor.author Such Aparicio, José Miguel es_ES
dc.contributor.author García-Fornes, A es_ES
dc.contributor.author Botti Navarro, Vicente Juan es_ES
dc.date.accessioned 2014-06-11T11:05:46Z
dc.date.issued 2013-11
dc.identifier.issn 1567-4223
dc.identifier.uri http://hdl.handle.net/10251/38085
dc.description.abstract In e-commerce applications, vendors can construct detailed profiles about customers¿ preferences, which is known as buyer profiling. These profiles can then be used by vendors in order to perform practices such as price discrimination, poor judgment, etc. The use of pseudonyms and, specially, changing pseudonyms from time to time are known to minimize profiling, minimizing the capacity of vendors to perform such practices in turn. Although there are some frameworks and tools that support pseudonym change, there are few proposals that suggest or directly change the pseudonym in an automated fashion. Instead, users are usually provided with the mechanisms to change pseudonyms but without any advise on when they should actually use these mechanisms. In this paper, we present an approach to control buyer profiling by means of automated pseudonym changes performed according to human privacy attitudes. We also present an application scenario and an evaluation of our proposal. es_ES
dc.description.sponsorship This work has been partially supported by CONSOLIDER-INGENIO 2010 under Grant CSD2007-00022. en_EN
dc.format.extent 11 es_ES
dc.language Inglés es_ES
dc.publisher Elsevier es_ES
dc.relation CONSOLIDER-INGENIO 2010 [CSD2007-00022] es_ES
dc.relation.ispartof Electronic Commerce Research and Applications es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject E-commerce es_ES
dc.subject Privacy es_ES
dc.subject Buyer profiling es_ES
dc.subject Pseudonymity es_ES
dc.subject Automated pseudonym change es_ES
dc.subject Customer profiling es_ES
dc.subject Agent-based e-commerce es_ES
dc.subject.classification LENGUAJES Y SISTEMAS INFORMATICOS es_ES
dc.title Automated buyer profiling control based on human privacy attitudes es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1016/j.elerap.2013.05.001
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Sistemas Informáticos y Computación - Departament de Sistemes Informàtics i Computació es_ES
dc.description.bibliographicCitation Such Aparicio, JM.; García-Fornes, A.; Botti Navarro, VJ. (2013). Automated buyer profiling control based on human privacy attitudes. Electronic Commerce Research and Applications. 12(6):386-396. doi:10.1016/j.elerap.2013.05.001 es_ES
dc.description.accrualMethod Senia es_ES
dc.relation.publisherversion http://dx.doi.org/10.1016/j.elerap.2013.05.001 es_ES
dc.description.upvformatpinicio 386 es_ES
dc.description.upvformatpfin 396 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 12 es_ES
dc.description.issue 6 es_ES
dc.relation.senia 245541


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