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Assessment of the market potential of a new tourism product with the help of a demand segmentation. The example of classic car tours in Uruguay

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Assessment of the market potential of a new tourism product with the help of a demand segmentation. The example of classic car tours in Uruguay

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Gabriel, SC. (2011). Assessment of the market potential of a new tourism product with the help of a demand segmentation. The example of classic car tours in Uruguay. http://hdl.handle.net/10251/43413.

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Título: Assessment of the market potential of a new tourism product with the help of a demand segmentation. The example of classic car tours in Uruguay
Autor:
Director(es): Roig Merino, Bernat Gronau, Werner
Entidad UPV: Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia
Fecha difusión:
Fecha acto/lectura: 2011-10-04
Resumen:
Germany is well-known as an “automotive” country and 3.58 million Germans would characterise themselves as “very interested in classic cars”. During the last years, several German classic car tour operators began to connect ...[+]
Palabras clave: German tourists , Classic car , Tourism products
Derechos de uso: Cerrado
Titulación: Diplomado en Turismo-Diplomat en Turisme
Tipo: Proyecto/Trabajo fin de carrera/grado

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