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Architects and non-architects: differences in perception of property design

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Architects and non-architects: differences in perception of property design

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dc.contributor.author Montañana i Aviñó, Antoni es_ES
dc.contributor.author Llinares Millán, María del Carmen es_ES
dc.contributor.author Navarro Astor, Elena es_ES
dc.date.accessioned 2014-10-27T17:54:35Z
dc.date.issued 2013-06
dc.identifier.issn 1566-4910
dc.identifier.uri http://hdl.handle.net/10251/43620
dc.description.abstract This study is an analysis of the perceptions of experts and non-experts in the building industry concerning a series of real estate promotions in the city of Valencia (Spain). Differential semantics were used to obtain a set of 7 dimensions or affective responses which users employ to assess real estate offerings. Two global evaluations were obtained, differentiating between purchase for residential or investment purposes. The fieldwork was done on a sample of 160 individuals (80 architects and 80 non-architects) who were asked to give their opinion on physical stimuli which included information from real estate promotion advertising brochures. Linear regression was used to estimate 4 predictive models to estimate overall customer assessment of a given offering based on an evaluation of different dimensions or affective responses. The results show different responses in both groups and for the two global assessment variables. Differential semantics appears to be a good instrument for measuring the subjective component of consumers’ emotional states. It is an emotional design technique which provides infor- mation on the emotions an object generates by capturing the affective meaning the user attaches to it. es_ES
dc.language Inglés es_ES
dc.publisher Springer Verlag (Germany) es_ES
dc.relation.ispartof Journal of Housing and the Built Environment es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Differences in perception es_ES
dc.subject Differential semantics es_ES
dc.subject Residential choice es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Architects and non-architects: differences in perception of property design es_ES
dc.type Artículo es_ES
dc.embargo.lift 10000-01-01
dc.embargo.terms forever es_ES
dc.identifier.doi 10.1007/s10901-012-9312-7
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Montañana I Aviñó, A.; Llinares Millán, MDC.; Navarro Astor, E. (2013). Architects and non-architects: differences in perception of property design. Journal of Housing and the Built Environment. 28(2):273-291. doi:10.1007/s10901-012-9312-7 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://dx.doi.org/10.1007/s10901-012-9312-7 es_ES
dc.description.upvformatpinicio 273 es_ES
dc.description.upvformatpfin 291 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 28 es_ES
dc.description.issue 2 es_ES
dc.relation.senia 233350
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