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Assessment of the market potential of a new tourism product with the help of a demand segmentation: The example of classic car tours in Uruguay

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Assessment of the market potential of a new tourism product with the help of a demand segmentation: The example of classic car tours in Uruguay

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Gabriel, SC. (2011). Assessment of the market potential of a new tourism product with the help of a demand segmentation: The example of classic car tours in Uruguay. http://hdl.handle.net/10251/48761.

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Title: Assessment of the market potential of a new tourism product with the help of a demand segmentation: The example of classic car tours in Uruguay
Author:
Director(s): Roig Merino, Bernat Gronau, Werner
UPV Unit: Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia
Read date / Event date:
2011-10-04
Issued date:
Abstract:
Germany is well-known as an “automotive” country and 3.58 million Germans would characterise themselves as “very interested in classic cars”. During the last years, several German classic car tour operators began to connect ...[+]
Subjects: Classic car , Tourism Studies , Market analysis , Uruguay , Touristic package tours
Copyrigths: Cerrado
degree: Diplomado en Turismo-Diplomat en Turisme
Type: Proyecto/Trabajo fin de carrera/grado

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