- -

A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings

RiuNet: Institutional repository of the Polithecnic University of Valencia

Share/Send to

Cited by

Statistics

A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings

Show full item record

Clemente Císcar, M.; San Matías Izquierdo, S.; Giner Bosch, V. (2014). A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings. European Journal of Operational Research. 239(1):276-285. doi:10.1016/j.ejor.2014.04.029

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/51314

Files in this item

Item Metadata

Title: A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Estadística e Investigación Operativa Aplicadas y Calidad - Departament d'Estadística i Investigació Operativa Aplicades i Qualitat
Issued date:
Abstract:
The defection or churn of customers represents an important concern for any company and a central matter of interest in customer base analysis. An additional complication arises in non-contractual settings, where the ...[+]
Subjects: Marketing , Churn analysis , Non-contractual retailing , Cost benefit analysis , Multiobjective optimization
Copyrigths: Reserva de todos los derechos
Source:
European Journal of Operational Research. (issn: 0377-2217 )
DOI: 10.1016/j.ejor.2014.04.029
Publisher:
Elsevier
Publisher version: http://dx.doi.org/10.1016/j.ejor.2014.04.029
Type: Artículo

This item appears in the following Collection(s)

Show full item record