Clemente Císcar, M.; San Matías Izquierdo, S.; Giner Bosch, V. (2014). A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings. European Journal of Operational Research. 239(1):276-285. doi:10.1016/j.ejor.2014.04.029
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/51314
Title: | A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings | |
Author: | San Matías Izquierdo, Susana | |
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The defection or churn of customers represents an important concern for any company and a central matter of interest in customer base analysis. An additional complication arises in non-contractual settings, where the ...[+]
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Copyrigths: | Reserva de todos los derechos | |
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Publisher version: | http://dx.doi.org/10.1016/j.ejor.2014.04.029 | |
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