AdBike Project in Valencia, Spain

Abstract

[EN] This Project is a final thesis project. It explains you the chance to built up a start-up operation and further development of a advertising company that support through bicycles specialized in ecological advertising. Activity will take place in the city of Valencia, with the possibility in the event of customer's desire, cover the entire territory of the Valencia Community. The idea was born from identifying the lack of a mobile advertising support eco-friendly, according to the Corporate responsibility (CR) by companies to worry more and more by the environment and sustainability. With the growing acceptance of the use of the bicycle, as a means of urban transport, as advertising support. As a result of the current socio-economic crisis, many companies have been forced to reduce their investment in advertising, missing the opportunity to communicate their brand and services. Through AdBike, it wants to focus the investment in advertising, engaging in effective and flexible way at the points where greater impact for the companies may have.