- -

How fast do new hotels ramp up performance?

RiuNet: Institutional repository of the Polithecnic University of Valencia

Share/Send to

Cited by

Statistics

How fast do new hotels ramp up performance?

Show simple item record

Files in this item

dc.contributor.author Enz, Cathy A. es_ES
dc.contributor.author Peiró Signes, Angel es_ES
dc.contributor.author Segarra Oña, María del Val es_ES
dc.date.accessioned 2016-03-11T15:09:56Z
dc.date.available 2016-03-11T15:09:56Z
dc.date.issued 2014-05
dc.identifier.issn 1938-9655
dc.identifier.uri http://hdl.handle.net/10251/61748
dc.description.abstract Using an event study methodology and data from 3,494 new entrants in the U.S. lodging industry, this paper examines how quickly new hotels ramp up their performance after opening. For the years 2006 through 2009, new entrants entered with average daily rates (ADRs) above incumbents, and took seven quarters (1.75 years) to ramp up occupancies to the levels of comparable incumbent hotels. These averages include performance behavior of brand-managed, franchisee-managed, and unaffiliated independent hotel new ventures compared with incumbent hotels in similar geographic markets, locations, and price segments. Overall, new hotels reached comparable revenue per available room (RevPAR) performance by the second quarter of the second year of operation. RevPAR ramp-up was earlier for brand-managed hotels (first quarter of the second year), an outcome primarily attributable to higher occupancies and lower initial ADRs. Independent hotels took substantially longer than other new entrants to reach the RevPAR performance of existing hotels. Based on the faster ramp-up of new branded properties, the chief implication is that hotel developers should consider affiliating with a brand for quicker stabilization and short-term gain. The speed of hotels ramp-up also calls into question the conventional view that new hotels represent a relatively risky investment. es_ES
dc.language Inglés es_ES
dc.publisher SAGE Publications es_ES
dc.relation.ispartof Cornell Hospitality Quarterly es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Competitive strategy es_ES
dc.subject Strategy formulation es_ES
dc.subject Strategy implementation es_ES
dc.subject Strategic management es_ES
dc.subject Entrepreneurship es_ES
dc.subject Strategy and organizational performance es_ES
dc.subject Pricing es_ES
dc.subject Marketing and sales es_ES
dc.subject Product development es_ES
dc.subject Hotel management es_ES
dc.subject Operations es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title How fast do new hotels ramp up performance? es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1177/1938965513506518
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Enz, CA.; Peiró Signes, A.; Segarra Oña, MDV. (2014). How fast do new hotels ramp up performance?. Cornell Hospitality Quarterly. 55(2):141-151. doi:10.1177/1938965513506518 es_ES
dc.description.accrualMethod Senia es_ES
dc.relation.publisherversion http://dx.doi.org/10.1177/1938965513506518 es_ES
dc.description.upvformatpinicio 141 es_ES
dc.description.upvformatpfin 151 es_ES
dc.type.version info:eu repo/semantics/publishedVersion es_ES
dc.description.volume 55 es_ES
dc.description.issue 2 es_ES
dc.relation.senia 250667 es_ES
dc.identifier.eissn 1938-9663


This item appears in the following Collection(s)

Show simple item record