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Online visibility as a source of competitive advantage for small- and medium-sized tourism accommodation enterprises

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Online visibility as a source of competitive advantage for small- and medium-sized tourism accommodation enterprises

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Smithson, S.; Devece Carañana, CA.; Lapiedra, R. (2011). Online visibility as a source of competitive advantage for small- and medium-sized tourism accommodation enterprises. Service Industries Journal. 31(10):1573-1587. doi:10.1080/02642069.2010.485640

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Title: Online visibility as a source of competitive advantage for small- and medium-sized tourism accommodation enterprises
Author: Smithson, Steve Devece Carañana, Carlos Alberto Lapiedra, Rafael
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
This study examines the importance of the Internet as a distribution channel for mediumsized and small accommodation enterprises, identifying the characteristics that could make the Internet a source of competitive ...[+]
Subjects: Internet , Online visibility , Accommodation enterprises , Competitive advantage
Copyrigths: Cerrado
Source:
Service Industries Journal. (issn: 0264-2069 ) (eissn: 1743-9507 )
DOI: 10.1080/02642069.2010.485640
Publisher:
Taylor & Francis (Routledge): SSH Titles
Publisher version: http://dx.doi.org/10.1080/02642069.2010.485640
Type: Artículo

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