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Online visibility as a source of competitive advantage for small- and medium-sized tourism accommodation enterprises

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Online visibility as a source of competitive advantage for small- and medium-sized tourism accommodation enterprises

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Nombre: Steve;Devece;Rafael ...
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dc.contributor.author Smithson, Steve es_ES
dc.contributor.author Devece Carañana, Carlos Alberto es_ES
dc.contributor.author Lapiedra, Rafael es_ES
dc.date.accessioned 2016-04-05T15:25:38Z
dc.date.available 2016-04-05T15:25:38Z
dc.date.issued 2011-08
dc.identifier.issn 0264-2069
dc.identifier.uri http://hdl.handle.net/10251/62245
dc.description.abstract This study examines the importance of the Internet as a distribution channel for mediumsized and small accommodation enterprises, identifying the characteristics that could make the Internet a source of competitive advantage. From the resource-based view, online visibility is considered a differentiating factor in the accommodation business, able to produce superior organisational performance through the capture of new clients and by increasing the occupancy rate. The hypotheses are evaluated using regression models with data from small- and medium-sized hotels in Spain available in the public database SABI. The results show a positive effect of online visibility on organisational performance, although explaining only 10% of performance variance. However, online visibility is a determinant for the percentage of reservations made via the Internet. es_ES
dc.language Inglés es_ES
dc.publisher Taylor & Francis (Routledge): SSH Titles es_ES
dc.relation.ispartof Service Industries Journal es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Internet es_ES
dc.subject Online visibility es_ES
dc.subject Accommodation enterprises es_ES
dc.subject Competitive advantage es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Online visibility as a source of competitive advantage for small- and medium-sized tourism accommodation enterprises es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1080/02642069.2010.485640
dc.rights.accessRights Cerrado es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Smithson, S.; Devece Carañana, CA.; Lapiedra, R. (2011). Online visibility as a source of competitive advantage for small- and medium-sized tourism accommodation enterprises. Service Industries Journal. 31(10):1573-1587. doi:10.1080/02642069.2010.485640 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://dx.doi.org/10.1080/02642069.2010.485640 es_ES
dc.description.upvformatpinicio 1573 es_ES
dc.description.upvformatpfin 1587 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 31 es_ES
dc.description.issue 10 es_ES
dc.relation.senia 210243 es_ES
dc.identifier.eissn 1743-9507
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