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Knowledge, Promotional Events, and the Contribution of Clustering to Innovation

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Knowledge, Promotional Events, and the Contribution of Clustering to Innovation

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Belso Martínez, JA.; Mas Verdú, F.; Roig Tierno, H. (2015). Knowledge, Promotional Events, and the Contribution of Clustering to Innovation. Journal of Promotion Management. 21(4):504-515. doi:10.1080/10496491.2015.1051407

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Title: Knowledge, Promotional Events, and the Contribution of Clustering to Innovation
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Issued date:
Abstract:
This research provides insight on the mechanisms through which knowledge acquired through promotional events and through spatial co-location simultaneously sustains firm s innovation. Applying the concept of temporary ...[+]
Subjects: Spain , Clusters , Knowledge , Networks , Promotional events
Copyrigths: Reserva de todos los derechos
Source:
Journal of Promotion Management. (issn: 1049-6491 ) (eissn: 1540-7594 )
DOI: 10.1080/10496491.2015.1051407
Publisher:
Taylor & Francis (Routledge): SSH Titles
Publisher version: http://dx.doi.org/10.1080/10496491.2015.1051407
Description: This is an author's accepted manuscript of an article published in: “Journal of Promotion Management"; Volume 21, Issue 4, 2015; copyright Taylor & Francis; available online at: http://dx.doi.org/10.1080/10496491.2015.1051407
Type: Artículo

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