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Knowledge, Promotional Events, and the Contribution of Clustering to Innovation

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Knowledge, Promotional Events, and the Contribution of Clustering to Innovation

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dc.contributor.author Belso Martínez, José Antonio es_ES
dc.contributor.author Mas Verdú, Francisco es_ES
dc.contributor.author Roig Tierno, Honorat es_ES
dc.date.accessioned 2016-04-19T15:10:52Z
dc.date.available 2016-04-19T15:10:52Z
dc.date.issued 2015
dc.identifier.issn 1049-6491
dc.identifier.uri http://hdl.handle.net/10251/62752
dc.description This is an author's accepted manuscript of an article published in: “Journal of Promotion Management"; Volume 21, Issue 4, 2015; copyright Taylor & Francis; available online at: http://dx.doi.org/10.1080/10496491.2015.1051407 es_ES
dc.description.abstract This research provides insight on the mechanisms through which knowledge acquired through promotional events and through spatial co-location simultaneously sustains firm s innovation. Applying the concept of temporary clusters to promotional events, we simultaneously test how internal resources mediating effect and promotional events moderating role affect innovation in clusters. Regression analyses with nonparametric bootstrapping and a large sample of Spanish clusters confirm the synergies derived from the combination of internal resources, local relationships, and complementary foreign events. Although extra-cluster linkages increase this effect, synergies creation requires attendance to international exhibitions or conventions. Valuable implications for practitioners and policy makers are discussed. es_ES
dc.language Inglés es_ES
dc.publisher Taylor & Francis (Routledge): SSH Titles es_ES
dc.relation.ispartof Journal of Promotion Management es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Spain es_ES
dc.subject Clusters es_ES
dc.subject Knowledge es_ES
dc.subject Networks es_ES
dc.subject Promotional events es_ES
dc.subject.classification ECONOMIA APLICADA es_ES
dc.title Knowledge, Promotional Events, and the Contribution of Clustering to Innovation es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1080/10496491.2015.1051407
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials es_ES
dc.description.bibliographicCitation Belso Martínez, JA.; Mas Verdú, F.; Roig Tierno, H. (2015). Knowledge, Promotional Events, and the Contribution of Clustering to Innovation. Journal of Promotion Management. 21(4):504-515. doi:10.1080/10496491.2015.1051407 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://dx.doi.org/10.1080/10496491.2015.1051407 es_ES
dc.description.upvformatpinicio 504 es_ES
dc.description.upvformatpfin 515 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 21 es_ES
dc.description.issue 4 es_ES
dc.relation.senia 300464 es_ES
dc.identifier.eissn 1540-7594
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